International DTC Strategy Lead

Why We Exist and What We Do:

At Dr. Squatch ), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier

About the Role:

Dr. Squatch is expanding globally and we're looking for an International DTC Lead to drive growth across all non-US Shopify storefronts, including the UK, EU, Canada, Australia, and Rest of World. This is a strategy + execution role that owns the performance monitoring and growth strategy of our international DTC business, driving revenue, conversion, localization, and site experience while partnering across Growth, Product, Merchandising, Lifecycle, and Operations.

This role will report to the Head of International.

This is a full-time role with benefits based out of London, England, United Kingdom. 

What You'll Do:

• Strategy & Performance Reporting:
  • Develop and execute the international DTC strategy aligned with international global ecommerce goals
  • Analyze and report performance across revenue (new + returning), CVR, CAC/LTV, and contribution margin
  • Present performance insights and growth recommendations to senior leadership
• Customer Journey
  • Assist in conceptualising, building, and testing landing pages for different customer cohorts, product launches and marketing activities to increase conversion rate
  • Partner with Growth team to develop localized new customer offer roadmap, review performance, and optimize
• Supply & Launch Planning
  • Partner with Supply Chain and Operations to forecast demand and manage inventory
  • Ensure product availability and healthy stock levels across fulfillment partners
  • Support new product launches, setting target launch quantities based on past performance and marketing plans
• Merchandising
  • Partner with Merchandising to localize pricing strategy, product bundles, and new category launches
  • Ensure PDP accuracy across regions, including creative, copy, and pricing
• Localization & Market Expansion
  • Own localization strategy across languages, currencies, payment methods, and customer experience
  • Manage translation workflows across all international storefronts
  • Develop new market / channel launch roadmap
• Retention & Loyalty
  • Partner with Lifecycle to expand email/SMS programs
  • Identify opportunities to increase international subscription and loyalty performance
• Marketing Calendar
  • Oversee the strategy and execution of the  new product launch, limited edition, and promotional marketing calendar

About You:

• 2–5 years of experience in ecommerce, DTC growth, or strategy roles (CPG experience preferred)
• Strong understanding of Shopify, site operations, and ecommerce fundamentals
• Experience improving conversion rate and building customer journeys
• Strong analytical skills, able to turn performance data into clear actions
• Hands-on experience with Shopify, Google Analytics/GA4, testing tools, and site optimization
• Strategic thinker who can execute end-to-end and move fast
• Excellent cross-functional communicator with high ownership and bias to action

#LI-TC1 #LI-HYBRID #LI-FULLTIME

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

For Information regarding Data Privacy, please review  

Unsolicited Resume Policy. Dr. Squatch ("DRSQ") employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ's Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ's resume database will be considered property of Dr. Squatch.

DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.

DRSQ's Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.