Global Client Lead- Mat Cover FTC 12 months
2 weeks ago
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a Global Client Lead do at Hogarth?
The role- Global Client Lead based in Malmesbury- Mat Cover FTC 12 Months
We will consider candidates who are happy to work from the client offices as well as London based candidates.
By understanding Hogarth's full breadth of services, our GCL brings ideas and smart solutions to clients, helping them transform their business. You are a hunter and team builder who drives client business, as well as grows Hogarth's opportunities and revenue.
You add value by building and growing client relationships and partnering with confidence across the WPP network. You possess Exec level gravitas and are valued by our most senior clients for your partnership and strategic guidance. You are a driver of growth, identifying new business opportunities and leading new business pitches at a global level and/or across the WPP network to grow your portfolio of business. A storyteller who can lead business with the ability to write and present decks with flare and precision. An exceptional leader of clients, complex teams and individuals, you epitomise our brand values, are passionate about the business and inspire others to continually push to be better.
Key areas of responsibility:
Growth and account planning
- Drive agency revenue growth by identifying new opportunities while also constantly hunting for organic new business growth – for example Sustainably Made
- Lead opportunities to drive/extend global client business and partnership
- Lead new business pitches, working alongside the growth and cross functional teams
- Build client business development plans, comms and contact strategies (per client) identify specific opportunities and actions needed
- Focus on cross selling our capabilities and services to extend our offering to clients
- Monitor and communicate POV on current marketing and industry issues leveraging your strong knowledge of the client's business, strategic direction and competitive landscape
- Demonstrate a good understanding of the sectors within which your clients' operate
- Understand client challenges and present potential opportunities to Hogarth's global production teams and to help identify innovative, cutting-edge solutions
Relationship management
- Establish and grow Exec level client relationships based on plan referred to above
- Seen as a trusted advisor to clients on Hogarth's Global capabilities and provides guidance and counsel to Exec level clients to help them achieve growth
- Ultimately responsible for overall client engagement and relationship health
- Monitor client satisfaction metrics and associated performance measures. Ensure negative feedback is addressed directly with clients and corrective action plans are implemented
- In-depth understanding of contractual obligations and commercial arrangements across assigned accounts and ensure details are briefed to the broader team
- Provide regular strategic insights to clients focused on high-level strategy within Hogarth's areas of expertise
- Partner with Client Operations Director to drive account governance including Quarterly and Annual Business reviews and ensure flawless delivery
Collaboration:
- Know Hogarth inside and out – know the right people to talk to, the right people to bring in at the right time and take ownership of opportunities driving the business
- Gain a high level of trust and respect among department heads in Creative, Production, Operations, Technology, Finance and SMEs
- Effectively navigate teams when there are conflicting priorities
- Develop and maintain WPP interagency and OpCo relationships with a focus on media partnerships and data, to push our strategic vision
- Work with Hogarth Global ExCo and Hogarth Marketing Team to tell the story of Hogarth by delivering compelling case studies and content sound bites
Leadership:
- Create a culture of fresh-thinking, collaboration, respect, equality, diversity and inclusion, with a focus on learning, development and growth
- Contribute to Hogarth Worldwide culture by exhibiting ownership, professionalism, passion and leading by example
- Regardless of reporting lines and disciplines, inspire the wider portfolio team to deliver their best
- Empower the team to take ownership and find solutions, support them by removing any barriers to success
- In partnership with GCL and BD, hire and retain the best talent
- Understand how data and the use of data can change how we approach content creation and elevate the types of conversations and recommendations we have with clients
- Have an active interest in sustainability and help drive change within Hogarth and our clients to think and act more sustainably
- Plan and oversee a robust induction for new members to the team
Financials:
- Accountable for P&L budgets and forecasting and achieving the agreed contribution margin
- Strong oversight of SOW, construction of fees, pricing, account reviews and profitability analysis
- Knowledge of profit levers and use them to drive profitability across your account portfolio
Requirements:
- Experience in Client Services industry, working in a marketing, digital agency and/or consultancy environment
- Expert Exec client relationship skills – multi stakeholder environment, matrix reporting, industry POV
- Strong growth mindset with a motivation to meet specific financial targets
- Demonstrated ability to grow revenue through organic growth and new business
- Strong business and financial acumen
- Ability to write clear, cohesive and focused client comms including strategic presentations with strong storytelling skills. Also mentoring BDs and Sr ADs to further develop these skills
- Ability to build partnerships across disciplines, networks and teams
- Authentically passionate about great work, teams and business
- Curiosity and insatiable need for continual learning that is infectious
#LI-FP1
#Hybrid
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