Head of Marketing, Events, Hybrid

4 days ago

London Area, United Kingdom tfconnect Full time

Head of Marketing - Events, Brand & Growth

Location:
Hybrid (London or Surrey) with flexible working

Contract:
Full-time, Permanent

We are seeking an experienced
Head of Marketing
(4+ years experience) within events to lead innovative, high-impact campaigns for a growing portfolio of live experiences and industry events. This is an exciting opportunity to shape the marketing strategy for a vibrant, forward-thinking business that brings people together, from global conferences and awards to lifestyle and sporting events. You'll combine creative flair with analytical insight to build campaigns that inspire, engage, and deliver measurable results.

About the Role

As Head of Marketing, you'll take ownership of brand growth, audience development, and lead generation across a diverse range of event and digital platforms. Reporting to the senior leadership team, you'll define and deliver marketing strategies that elevate brand presence, grow delegate and sponsorship revenues, and drive community engagement. You'll oversee a small, agile team and work closely with content, commercial, and operations colleagues to bring bold ideas to life. From shaping messaging and creative direction to implementing data-driven marketing plans, this is a hands-on role for a leader who thrives in fast-paced, collaborative environments.

Key Responsibilities

  • Develop and deliver integrated marketing strategies across digital, social, email, and traditional channels.
  • Lead cross-channel campaigns that build awareness, engagement, and commercial growth.
  • Manage marketing budgets effectively, tracking ROI and performance data to inform decisions.
  • Oversee brand positioning, content creation, and storytelling across all customer touchpoints.
  • Drive the use of CRM and marketing automation platforms (e.g. HubSpot) to nurture leads and optimise journeys.
  • Collaborate with sponsorship, sales, and content teams to align marketing with business objectives.
  • Stay on top of emerging marketing trends and technology to keep campaigns fresh and effective.

About You

You're an experienced marketer who blends creativity with commercial focus. You know how to craft compelling campaigns, motivate teams, and deliver results. You might come from events, fintech, payments, sport, media, or another fast-moving industry but what sets you apart is your ability to combine strategic thinking with hands-on delivery.

You'll bring:

  • Proven experience in senior marketing roles, ideally with event or brand marketing exposure.
  • Strong leadership, project management, and communication skills.
  • A data-driven mindset and proficiency with digital marketing tools and analytics.
  • Excellent copywriting and creative direction skills.
  • A proactive, solutions-focused approach — with the ability to thrive under pressure and meet deadlines.

What's on Offer

  • Competitive salary and hybrid working model (2/3 days office-based), flexible week by week
  • Generous annual leave and additional wellbeing benefits
  • Supportive, collaborative culture with scope to innovate and grow
  • A fun, friendly and dynamic environment with people who love what they do

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