Marketing Campaigns Manager

About HSO
HSO Success and Ambition

HSO is a leading member of the Microsoft Dynamics Inner Circle, founded in 1987, and specializing in sectors such as Retail, Manufacturing, Professional Services, Financial Services, and Local Government. We've won several prestigious awards over the last few years, including being voted in the UK's top 10 Best Large Companies to Work For for the last three years running. This year, we are also proud to have been named the D365 Finance Microsoft Partner of the Year and Finalist for D365 Sales & Marketing.

HSO is the place to work for those in the Microsoft Dynamics channel. People join and stay because we care — about adding value to our customers, delivering what we say we will, striving to improve ourselves, being inclusive, and having fun.

The core values that enable us to work so well together also mean our customers want to work with us. We choose to be different to other Microsoft Partners. Caring about our people, customers, and quality of work differentiates us. We always support our people and customers to achieve shared, agreed goals.

PURPOSE OF THE ROLE

As Marketing Campaigns Manager, you will play a pivotal role in driving HSO's growth by strengthening and expanding our market presence. You will develop and execute impactful marketing strategies and campaigns that generate new business opportunities, elevate HSO's brand, and achieve lead generation and pipeline targets.

Working closely with Sales, Delivery, and Group Marketing teams, you'll ensure all marketing initiatives align with business objectives, customer needs, and HSO's go-to-market strategy. Your efforts will position HSO as a thought leader in business transformation through Microsoft Business Applications, Cloud, and AI innovation.

REPORTING LINE

This role reports to the Head of Marketing (or equivalent, depending on structure).

JOB FUNCTION

• Develop and execute marketing strategies and lead generation campaigns to meet KPIs and business objectives.
• Orchestrate and deliver customer campaigns that reinforce HSO's image, values, and customer loyalty.
• Collaborate with Group Marketing to deliver global campaigns tailored for local markets.
• Define and segment target audiences and craft tailored messaging for each campaign.
• Build and maintain strong relationships with external stakeholders, including customers, suppliers, and partners.
• Ensure HSO is accurately positioned in the market, communicating the value and business benefits of Microsoft solutions, HSO IP, and services.
• Position HSO as a thought leader and trusted partner in digital transformation through Microsoft technologies.
• Plan, organize, and manage events such as exhibitions, webinars, and advisory boards as part of integrated campaigns.
• Collaborate with Digital Marketing and subject matter experts to create compelling content for web, social media, whitepapers, blogs, and sales collateral.
• Partner with Sales to deliver enablement materials such as case studies, win wires, and customer success stories.
• Identify and nurture customer advocates for testimonials and speaking opportunities.
• Manage the marketing budget effectively, ensuring optimal spend allocation across campaigns and channels.
• Track, measure, and report on campaign performance against defined KPIs, sharing insights and recommendations for improvement.

Requirements
QUALIFICATIONS AND EXPERIENCE
Essential

• Minimum of 8 years of B2B marketing experience within the IT sector.
• Proven experience developing and executing marketing strategies and campaigns.
• Strong understanding of content creation aligned with SEO best practices.
• Experience in event and exhibition management.
• Proficiency in social media and digital marketing techniques.
• Experience using marketing automation tools, such as Microsoft Dynamics 365 (CRM).
• Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, SharePoint, OneNote, Teams).

Desirable

• Experience developing targeted ABM (Account-Based Marketing) strategies for high-value accounts.
• Experience managing third-party agencies (telemarketing, creative, digital, exhibition).
• Experience with partner co-op marketing.
• Familiarity with design tools (Canva, Adobe InDesign) and video editing tools (Adobe Premiere Pro).
• Knowledge of analytics platforms such as Google Analytics, Semrush, or similar tools.

PERSONAL QUALITIES

• Excellent organizational, communication, and interpersonal skills.
• Self-starter with the confidence to manage campaigns independently.
• Collaborative mindset with the ability to build strong relationships across teams and partners.
• Creative thinker with the ability to introduce and execute new ideas effectively.
• Comfortable working in a fast-paced, evolving environment with a proactive approach to change.
• Strong prioritization skills with the ability to manage multiple projects and meet deadlines.

LOCATION

Our offices are based in Sale (Manchester), Reading, and Glasgow.

This role is hybrid, allowing for remote working with occasional office-based collaboration and events.

HOURS

Normal office hours are 09:00 to 18:00 (with one hour for lunch).

There may be occasions when flexibility is required to support events or campaign deadlines.

Benefits
Salary

We offer a competitive, market-aligned salary that reflects the skills and experience of each candidate. The salary package will be discussed during the interview process and will be based on current market benchmarks for similar roles, as well as the individual's qualifications and experience.

In addition to base salary, eligible employees have the opportunity to earn performance-based bonuses and participate in our comprehensive benefits program.

Benefits

• Paid Holidays
• Pension
• Healthcare
• Dental
• Life Insurance
• Tonic Wellbeing
• HSO Perkz
• Flexible working (when required and agreed)

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