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Senior Brand Manager
2 weeks ago
We are seeking a highly experienced Senior Brand Manager / Brand Manager to take ownership of one or more leading brands in a globally recognized Consumer Healthcare (CHC) portfolio. This role, based in Reading, offers a unique opportunity to drive brand growth, deliver impactful marketing campaigns, and lead innovation for brands generating over €10M annually.
Responsibilities
- Develop and execute brand growth strategies and annual plans (4Ps) for assigned CHC brands.
- Manage brand-level P&L, ensuring delivery of Net Sales, Margin, and Net Contribution targets.
- Lead end-to-end new product development (NPD), from concept to launch, including pipeline management and post-launch reviews.
- Deliver integrated marketing campaigns across paid, owned, and earned channels, including digital, PR, and content.
- Collaborate with sales, insights, regulatory, supply chain, and global teams to ensure seamless alignment and execution.
- Brief and manage creative, media, and research agencies to deliver impactful brand communications.
- Lead brand forecasting and performance reviews, including EPOS and demand planning inputs.
- Drive category expansion and brand profile extensions to support business growth objectives.
Qualifications
- Proven experience in CHC, OTC, FMCG, or consumer health brand management.
- Strong commercial acumen and analytical skills, with experience managing brand-level P&L.
- Demonstrated success in leading NPD and delivering high-impact marketing campaigns.
- Excellent stakeholder management and communication skills.
- Experience working with UK retailers and pharmacy channels.
- Ability to thrive in a fast-paced, matrixed environment undergoing transformation.
Preferred Skills
- Degree in Marketing, Business, or Life Sciences.
- Experience with digital marketing and eCommerce activation.
- Exposure to international brand management is a plus.
- At least 7 years of experience in product management, with a proven track record of success managing big brands.
- Consumer marketing and digital savvy.
Equal Opportunity Statement
If you're ready to make a real impact, thrive in a dynamic environment, and lead the growth of market-leading brands, we'd love to hear from you. Apply now and take the next step in your career
