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Allegra Brand Manager
2 weeks ago
Opella - Allegra Brand Manager Western Europe – UK based - Reading - Hybrid
Allegra is the allergy #1 brand in the world, leader in most markets as it acts and a reliable treatment for HCPs across the globe. It´s a brand that aims to improve people´s lives because it exists to stop allergies from holding them back and let people live their lives to the fullest without being afraid of having an allergy crisis.
This is a unique opportunity to join a high-performing, market-leading team and drive the success of a brand that is both beloved by consumers and respected by healthcare professionals.
Role Overview
We are seeking a dynamic and strategic Brand Manager to lead Allegra (also known as Allevia in the UK) in key Western Europe markets, being the UK the most important market in the zone with biggest opportunities but also some of other WE markets, like Switzerland and Austria or Belgium.
In this role, you will oversee the end-to-end management of the Allegra brand locally, driving performance, market share growth, and brand equity. Based in Reading-UK, this position will report to the Zone Brand Lead in a Global structure. You will work closely with cross-functional teams as well as the country head to ensure Allegra continues to outpace the market, keep growing and consolidate its leadership position increasing gap for competitors.
Key Responsibilities
Strategic Leadership:
Lead the brand in the UK, and some of the WE markets by developing and executing brand activation plans and key initiatives, ensuring alignment with global priorities while addressing local market dynamics.
Ownership of brand´s performance:
Brand Health, market share and full P&L management, forecasting, demand and inventory planning.
Campaign Management:
adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build brand awareness, love and drive conversion.
Product Portfolio:
Oversee the product portfolio, including short and longe term launches (new SKUs, line extensions etc).
Stakeholder Collaboration:
Strong partnership with cross-functional teams, including local sales, shopper, media, medical, regulatory, and supply chain as well as global/central teams, to deliver seamless execution of brand plans.
Consumer Insight:
Leverage market research and consumer insights to shape marketing plans, ensuring relevance and resonance with target audiences.
Agency Management:
Lead external agencies in the development and adaptation of creative assets and media plans, ensuring high-quality output and ROI.
Compliance & Governance:
Ensure all marketing activities adhere to relevant legal, regulatory, and ethical standards in the markets.
Qualifications & Skills
Proven experience in brand management, preferably within OTC, FMCG, or healthcare sectors.
Leadership and project/initiatives management skills: demonstrate accountability and ownership & skills to envision, engage, enable, and execute.
Demonstrate will to go beyond and "can do" mindset
Act for change – embrace change and innovation and initiate new & improved ways of working.
Great communication and interpersonal skills, with a track record of collaborating across diverse teams.
Creative thinker with a results-driven mindset and a passion for winning.
Commercial Awareness With Experience Managing P&L Responsibilities.
Bachelor's degree in Marketing, Business, or a related field.
Knowledge of the UK healthcare market can be an advantage.
Why Join Us?
Lead the #1 allergy brand in the UK, and potentially Switzerland and Austria (or Belgium, TBD). Manage the fastest growing brand in the UK, that´s growing double digit consistently in the past 3 years since it´s launch, driving the market growth.
Manage the key markets for the brand in the Western Europe zone, with visibility to key stakeholders in the zone as well as in the global team
Work in an agile and collaborative environment that values accountability, agility and excellence.
Shape the future of allergy in the zone through consumer activation and innovation in a company committed to improve peoples lives globally
