Head of Brand

Head of Brand and Communications

YOUR NEXT JOB

What we're all about:

Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity  But we're more than that. Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain.

Innovation is in our DNA, and we have an insatiable hunger to 'wow' While we may not always get it right, our drive to collaborate, innovate, and achieve top-notch customer satisfaction never wavers. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market. Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities.

IoT… a fancy acronym or a secret code?

The Internet of Things (IoT) is like the magical glue that keeps the world connected From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don't realize it. At Wireless Logic, we provide cutting-edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected.

Join the Wireless Logic Adventure:

Role Overview

As a key leader within the Group Marketing team, the Head of Brand & Communications will be responsible for shaping customer perception, drive inbound demand and differentiate in a crowded market. 

The role will focus on building, strengthening and evolving the Wireless Logic brand across all regions and touchpoints. Reporting directly to the Group CMO, this individual will work in close partnership with the Heads of Growth and Product Marketing and will lead a high-performing brand and communications team. 

This role encompasses both strategic leadership and hands-on execution, overseeing our multi-brand architecture and messaging and driving measurable impact on brand awareness, visibility in AI-powered discovery environments, customer engagement and reputation. 

The ideal candidate will bring a proven track record of brand leadership in a B2B technology or SaaS environment, demonstrate deep understanding of modern marketing, including AI-driven discovery channels and be an expert at matrix management, stakeholder alignment and creative problem-solving. 

This is your chance to redefine how a global IoT leader is perceived and discovered in a radically changing marketing landscape. 

Your Daily Quest (Key Responsibilities):

 

Brand Leadership & Strategy (25%) 

• Develop and own the overarching Wireless Logic group brand strategy, including positioning, messaging architecture and visual identity. 
• Oversee a consistent and compelling brand presence across all touchpoints, including owned, earned and paid channels. 
• Lead brand integration across acquisitions, ensuring alignment under the group brand architecture while preserving local and market relevance. 

Communications Management (25%) 

• Direct external communications strategies across PR, customer communications and relevant third-party platforms such as Wikipedia and review sites 
• Ensure messaging/narrative consistency and impact across website, social media, customer-facing collateral and executive speaking opportunities. 
• Manage internal communications efforts in close alignment with HR and executive leadership to drive employee engagement and cultural alignment. 

Channel Execution & Collaboration (40%) 

• Lead website brand execution in collaboration with the Head of Growth, ensuring alignment between brand storytelling and digital performance goals. 
• Own and evolve the content strategy to improve search and LLM visibility, support thought leadership and enable engagement across the customer lifecycle. 
• Oversee social media presence, third-party listings (e.g., G2, Trustpilot) and customer advocacy programs to elevate brand perception. 
• Create and execute the event plan, ensuring that investments have measurable and strong RoI and that collaboration between Sales, Product and Marketing is excellent before, during and after events 

AI-Optimised Discovery & Martech Innovation (10%) 

• Stay ahead of emerging trends in AI-powered search and discovery, developing strategies to enhance brand visibility and referrals in LLM environments (e.g., ChatGPT, Perplexity, Copilot). 
• Alongside the Head of Growth, Champion the integration of martech and AI tools to optimise marketing workflows, content distribution and measurement. 

Team Leadership & Collaboration (10%) 

• Directly manage the Brand Marketing team. 
• Provide dotted-line leadership to field marketing teams across Europe and Asia-Pacific, ensuring brand alignment, objective alignment and local resonance. 
• Collaborate across marketing, sales, product and commercial teams to align brand goals with business outcomes. 

The Secret Sauce (Key Experience & Skills):

· 10+ years of marketing experience, with significant time in brand, communications and content leadership roles. 
· Background in B2B technology, SaaS, or IoT sectors strongly preferred. 
· Demonstrable experience leading brand architecture, storytelling and digital marketing at a group or enterprise level. 
· Deep familiarity with AI trends in marketing and proven track record of using martech tools to deliver innovation and efficiency. 
What Will Make You Shine At Wireless Logic (Behaviours & Culture) :

• Visionary and detail-oriented - able to think strategically and execute flawlessly. 
• Strong leadership and influencing skills, with experience managing directly and through a matrix. 
• Exceptional communication skills: written, visual and verbal - with a flair for storytelling. 
• Self-aware and growth-minded: constantly learning, adapting and challenging the status quo. 
• Results-oriented problem solver who proactively removes barriers and escalates when appropriate. 
• Resilient and resourceful: able to navigate ambiguity and deliver under pressure. 
  
  

Your Objectives for the Year:

The role will be assessed against both qualitative impact and quantitative metrics, including but not limited to: 
· PR Share of Voice vs key competitors. 
· Branded Search Volume uplift over time. 
· Organic Website Traffic and content-driven engagement. 
· Social Media Interactions across all platforms. 
· Third-party Review Site Ratings (Trustpilot, G2, etc.). 
· Content Effectiveness (e.g., engagement, amplification, reach). 
· LLM Visibility & Referrals (brand mentions in AI tools, generative search). 
· Customer NPS & Satisfaction impact. 
· Cross-sell Engagement and brand-driven revenue influence. 
 

Why Come Work With Us?

Here's why we're confident you'll love being part of our team:

• The chance to join a creative, entrepreneurial company where bold ideas are celebrated.
• Full training, ongoing support, and the tools to help you thrive and grow in your role.
• We're a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family.

 

Benefits Of Being Part Of The Team:  (UK Permanent)

• 25 days holiday
• Buy up to 5 days additional holiday
• Birthday Day off
• Enhanced Maternity/Paternity Leave
• Group Company Pension Scheme
• Private Medical Insurance
• Discounted Gym membership at over 3000 Gyms
• Dental cover
• Optical cover
• Company Sick Pay Scheme
• Cycle to work scheme
• Access to a variety of online discounts on major retailers
• Employee assistance program

Ok, I'm Interested, What's Next?

Thank you so much for your interest in Wireless Logic Group, we appreciate the time and emotion that goes into an application.

We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion but would love to stay in touch for future opportunities.

Overview of interview process at Wireless Logic:

• Tele Interview – Meet the people team
• 1st Interview (Virtual) - Meet your manager
• 2nd Stage (Face to Face)- Meet your peers
• Final Stage (Virtual / Face to Face)- Meet our leadership

If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.

 

How we work?

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.

Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world's diverse voices both internally and externally to ensure success in our mission.

By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us ) and we will respond to your query as soon as possible.

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