DulcoLax Brand Manager

2 days ago

Reading, Reading, United Kingdom Opella Full time £60,000 - £110,000 per year

DulcoLax Brand Manager – UK Market (Hybrid)
Opella - Reading UK
About DulcoLax
DulcoLax is the world's leading laxative brand and a trusted name in digestive health. In the UK, we are committed to helping consumers feel their best by providing reliable, effective solutions for digestive wellness. This role is part of a high-performing team driving the success of a brand that is both loved by consumers and respected by healthcare professionals.

About The Role
We are seeking a dynamic and strategic
Brand Manager
to lead DulcoLax in the UK market. You will oversee the end-to-end management of the brand locally, driving performance, market share growth, and brand equity. This position is
based in Reading, Berkshire
, with a
hybrid working model (3 days per week in the office)
, and reports to the Zone Brand Lead within a global structure. You will collaborate closely with cross-functional teams to ensure DulcoLax continues to outpace the market and maintain its leadership position.

Key Responsibilities
Consumer Campaign Development

  • Consumer Insight: Use UK-specific market research and consumer insights to shape marketing plans that resonate with local audiences.
  • Campaign Management: Adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build awareness and brand love.
  • Product Portfolio: Manage the UK product portfolio, including launches, line extensions, and SKU optimization, ensuring strong market fit and growth potential.
  • Regulatory Compliance: Ensure promotional materials comply with UK advertising standards and MHRA guidelines.
  • Agency Management: Lead external agencies in developing creative assets and media plans, ensuring high-quality output and ROI.
  • Governance: Maintain adherence to all legal, regulatory, and ethical standards in the UK healthcare sector.

Performance Analysis

  • Own the UK brand P&L, driving sales and profitability through effective marketing strategies and innovation.
  • Monitor market trends, competitor activity, and media performance.
  • Analyze promotional actions and optimize for maximum impact.

Sales Collaboration

  • Support sales meetings with key messages and impactful presentations.
  • Deliver presentations effectively to internal and external stakeholders.

Relationship Building

  • Partner with cross-functional teams (sales, medical, regulatory, supply chain) for seamless execution of brand plans.
  • Build strong relationships with local stakeholders and agencies to ensure market needs are met.

About You
Education

  • Degree in Business, Marketing, or related field.

Languages

  • Fluency in English.

Professional Experience

  • Experience in FMCG or OTC healthcare brands highly desirable.

Skills & Competencies

  • Proven experience in brand management within OTC, FMCG, or healthcare sectors.
  • Ability to craft and execute consumer-centric marketing strategies.
  • Strong communication and interpersonal skills for cross-functional collaboration.
  • Creative thinker with a results-driven mindset and passion for building brand love.
  • Commercial acumen with P&L management experience.
  • Proficiency in MS Office (Excel, PowerPoint).
  • Analytical and problem-solving skills with effective project management abilities.
  • Adaptability to changing priorities and strategies.

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