Business Development Manager

Overview

This is an amazing opportunity to join one of the top 100 fastest growing and multi award winning food manufacturing companies in the UK.

Due to significant growth, Lancashire Farm Dairies are seeking an enthusiastic, confident, and tenacious Business Development Manager to join our rapidly expanding FMCG brand. In this role, you will be responsible for developing and implementing the commercial growth strategy for a portfolio of major retail accounts. Your key tasks will include expanding distribution, increasing SKU count per customer, securing sales-driving agreements, and ensuring the execution of all customer agreements.

The Ideal candidate will have time served experience in a commercially driven role within an FMCG, chilled food environment with experience dealing with major retailers.

As Business Development Manager, you should excel at building strong business relationships and possess effective communication and influencing skills. You will take a highly commercial approach to product costing, account planning, margin management, and terms negotiation. Additionally, you should be skilled in data analysis, report creation, and presenting ideas and solutions in a creative and engaging manner.

Key Responsibilities and Accountabilities:

• Act as the primary point of contact for agreed accounts, building and maintaining strong, strategic relationships with Category Directors
• Proactively identify and convert new business opportunities within existing and new accounts to deliver against agreed new business and growth targets.
• Maximise profitable sales by achieving and exceeding budgeted revenue and margin objectives.
• Develop and expand relationships with new clients across the UK and Europe, driving sustainable growth and long-term profitability.
• Build a strong pipeline of new leads, prospects, and market opportunities, ensuring the consistent development of profitable business.
• Strengthen and grow customer relationships, ensuring retention, satisfaction, and incremental business opportunities.
• Identify and secure additional growth within existing accounts through cross-selling, upselling, and range extensions.
• Lead pricing and promotional strategies with customers to achieve agreed budgets and deliver commercial objectives.
• Continuously review and optimise customer visit cycles to maximise efficiency and support acquisition of new accounts.
• Conduct regular competitor analysis and benchmarking to identify market trends, risks, and opportunities.
• Drive category and range growth by actively leading the introduction of new lines and business opportunities.
• Support and execute retailer strategies and joint business plans, ensuring alignment with business objectives, profitability, and promotional activities.
• Leverage and manage stakeholder relationships across multiple retailer functions to influence and deliver the business agenda.

Qualifications

• Proven experience in business development or sales roles, preferably within a related industry.
• Strong proficiency in Salesforce and CRM software; experience with other sales tools is advantageous.
• Excellent communication skills with the ability to engage effectively with stakeholders at all levels.
• Demonstrated ability to think strategically while executing tactically in a fast-paced environment.
• Strong analytical skills with a focus on data-driven decision-making.
• A degree in Business, Marketing, or a related field is preferred but not essential.

Benefits:

• Competitive Salary and Holidays
• Holiday Buy Back Scheme
• Life Insurance
• Membership to Grocery Aid Support Services
• Training and Development Opportunities

Join us as we strive for excellence in our field If you are passionate about driving business success through innovative strategies and relationship-building, we would love to hear from you.

Closing date for applications 20 December 2025

Lancashire Farm is an equal opportunities employer. We value diversity and are committed to creating an inclusive workplace where everyone is treated fairly. We welcome applications from all backgrounds. If you need any reasonable adjustments during the recruitment process, please let us know.

Job Type: Full-time

Work Location: Hybrid remote in Rochdale OL16 5LX