Assistant General Manager

Assistant General Manager – Crust Bros, Covent Garden

Are you ready to step into a senior leadership role in one of London's most exciting and energetic pizza brands? Do you thrive in high-volume, high-expectation environments where performance, people and culture matter equally?

If you're looking for your next step up in hospitality management — this, is it.

About Us

Crust Bros started back in 2014 with one guy, a dream, and a serious love for pizza. Our founder, Joe, swapped the 9-5 office life for the buzz of the restaurant world, jumped on a

plane to Italy armed with nothing but a notepad, an empty stomach and a mission to find the perfect dough. Six weeks (and a lot of pizza) later, he was back in London slinging slices on the streets of Shoreditch — and Crust Bros was born.

Fast-forward through pop-ups, street markets and permanent sites: we're now proudly serving up authentic, fast, great-value Neapolitan pizzas in Waterloo, The Prince in West Brompton and in our flagship restaurant in Covent Garden — with plenty more to come.

At Crust Bros we're all about seriously good Neapolitan pizza, a buzzing atmosphere and a team that lives and breathes our values. We're not just service-focused, we're experience- obsessed — building a place that's fun, memorable and full of soul.

The Role:

As an Assistant General Manager, you will support the General Manager in running the site end-to-end. You will own shift performance, labour control, team development and the overall guest experience.

You will be trusted to confidently step up and run the business in the GM's absence — making decisions, leading the team and always maintaining standards. This is a hands-on, visible leadership role for someone ready to operate at a senior level and progress into a General Manager position in the future.

What You'll Be Doing:

• Support the GM in the day-to-day running of the restaurant
• Take full ownership of shift performance and team standards
• Build and manage rotas, manage swaps and approve hours to meet labour targets
• Monitor and control labour cost % and productivity
• Lead pre-shift briefings and drive standards throughout service
• Motivate, coach and develop FOH team members and supervisors
• Support recruitment, onboarding and probation reviews
• Oversee cash handling, banking and POS accuracy
• Monitor guest feedback, reviews, complaints and recovery processes
• Champion outstanding guest experience at all times
• Work closely with the Head Chef to ensure FOH & BOH are aligned
• Ensure full compliance with:
• Health & Safety
• Food Safety
• Licensing
• Company standards
• Deputise for the GM when required and maintain clear communication with the wider management team

Who We're Looking For

• Proven experience in a senior FOH leadership role such as Assistant General Manager, Deputy Manager or Senior Assistant Manager in a high-volume restaurant
• Strong commercial awareness and understanding of labour, margin, sales and performance KPIs.
• A confident, visible leader who sets the pace and standards on shift
• Excellent communication skills across FOH and BOH
• Highly organised with strong planning and prioritisation skills
• A natural coach and developer of people
• Calm, decisive and solutions-focused under pressure
• Thinks commercially and sees the bigger picture of the business
• Anticipates issues before they escalate
• Actively role-models Crust Bros values and behaviours
• Ready to step up into a General Manager role within the business

What We Offer

• A senior leadership role in a fast-growing, exciting hospitality brand
• Competitive salary + achievable performance bonus
• A clear pathway to General Manager
• Development and mentoring from our senior leadership team
• Trips to Italy and hands-on learning opportunities
• Wagestream – access your pay when you need it
• Team meals, staff discounts, referral incentives and team events
• Flexible working patterns
• The chance to be part of a powerful growth story within Crust Bros

Location

Covent Garden, London

Applicants must have the right to work in the UK and be able to commute to this location.

Job Types: Full-time, Permanent

Pay: £42,000.00-£45,000.00 per year

Work Location: In person