CRM Product Manager

Global CRM Product Manager - Salesforce
Travel:
Occasional global travel

Location: London

Role Purpose

Howden is embarking on an exciting global transformation to unify and modernise its CRM landscape. As part of this journey, we are expanding our
Salesforce CRM platform
into a single, enterprise-wide solution that supports our business globally and enables consistent, data-driven client engagement.

We are seeking a
strategic, collaborative, and business-oriented Product Manager
to lead this transformation and shape the future of client relationship management across Howden. This role will be pivotal in ensuring our Salesforce platform evolves to meet the needs of a dynamic, growing, and global business.

As
Product Manager
, you will build and nurture strong relationships with senior leaders across regions and business lines - understanding their priorities, challenges, and opportunities - to ensure the CRM continues to evolve in alignment with Howden's business objectives. You will oversee the Salesforce product roadmap, manage a Product Owner and small delivery team, and drive a culture of continuous improvement and adoption across the organisation.

Key Responsibilities

• Lead the strategic direction
  of the Salesforce CRM platform, owning and evolving the global product roadmap to ensure alignment with business objectives, scalability, and growth.
• Build
  strong relationships with business leaders
  across regions and divisions to understand evolving needs, ensuring the platform continuously supports their goals and delivers measurable value.
• Manage and mentor the
  Salesforce Product Owner
  and delivery team, providing strategic direction, prioritisation, and governance.
• Partner with
  regional business units
  to translate requirements into
  scalable, user-focused solutions
  , leveraging Salesforce modules.
• Oversee the
  transition from legacy CRM systems to Salesforce
  , ensuring minimal disruption and clear communication throughout.
• Collaborate closely with the Data Team and other Technology Teams
  to ensure clear architectural alignment and a cohesive approach to system design, integration, and data management.
• Drive
  platform adoption and engagement
  , tracking usage, performance, and business outcomes across regions.
• Champion
  data integrity, governance, and compliance
  , working with Legal, Risk, and Information Security teams to ensure safe and ethical data management.
• Promote
  standardisation and reusability
  , developing global templates, components, and best practices to ensure efficiency and consistency.
• Deliver
  executive-level updates and strategic insights
  to senior stakeholders and governance forums.
• Facilitate alignment between
  IT, business, and Salesforce partners
  , ensuring collaboration, transparency, and continuous feedback.
• Support and shape
  training, communications, and change management
  initiatives to enhance user confidence and engagement.
• Define and monitor
  key performance indicators
  to measure platform success, adoption, and value creation.
• Contribute to Howden's
  global digital transformation strategy
  , ensuring Salesforce plays an integral role in achieving enterprise goals.
• Manage
  vendor and consulting relationships
  , ensuring external partners deliver against agreed outcomes and add lasting value.

Knowledge, Skills, and Experience

• 10+ years' experience
  in product management, CRM strategy, or enterprise platform delivery.
• Proven experience
  leading large-scale, global Salesforce implementations
  , ideally across multiple business units or regions.
• Strong understanding of the
  Salesforce ecosystem
  (Sales Cloud, Service Cloud, Experience Cloud).
• Demonstrated success in
  building relationships with senior stakeholders
  , influencing decisions, and aligning cross-functional teams around shared objectives.
• Experience in
  governance, compliance, and risk management
  within a CRM or data-driven environment.
• Skilled in
  Agile delivery
  , roadmap planning, and cross-functional team leadership.
• Exceptional
  communication and stakeholder management
  skills, including the ability to engage with executive audiences.
• Strategic thinker with a
  hands-on, pragmatic approach
  to problem-solving.
• Ability to translate
  complex technical concepts into business value
  and actionable outcomes.
• Comfortable operating in a
  fast-paced, global, and evolving environment
  .

Why Join Howden

This is a rare opportunity to lead the global CRM vision for a growing, international organisation. You'll play a central role in shaping how Howden connects with clients worldwide - influencing strategy, guiding technology, and enabling business success. If you're motivated by impact, collaboration, and continuous improvement, this role offers the scope and visibility to make a genuine difference.