National Account Manager

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Ella's Kitchen was set up by Paul Lindley to promote healthy eating amongst babies and young children. We're a highly entrepreneurial and values driven company which has achieved impressive growth to over £80m turnover, with a team of 80 employees based at Ella's Barn near Henley. Our baby and toddler food pouches can be found in key retailers across the UK as well as the Scandinavian and BeNeLux markets. We are a brand recognised for its high quality ingredients and ethical credentials which are visible throughout our supply chain and in our social and charity work. Ella's is part of the Hain Celestial group and we are very proud to be an accredited B'Corps.

Purpose Of Role

• Take the lead on a 2 National accounts and own these relationships with the support and guidance of the Grocery, Discounters & Ecom Sales Controller
• Build strong relationships within our team, influence and challenge us to make the right decisions and help support us landing our ambitious growth plans
• Gain a real understanding of your customers strategies & goals and align them to our plans
• Create imaginative, ambitious and commercially sensible plans for your customers
• Provide wider support when needed across the deals team to ensure we hit the basics with our customers and internally.

Role Activities / Responsibilities
Revenue + Profit delivery:

• Deliver to UK NSV, TI (trade investment), Contribution (profit) and Share targets
• Ensure TI is managed effectively, making clear decisions and recommendations on sales and profit ROI improvement.
• Help launch and ultimately manage our new revenue streams as they come to life (new brands, new categories + NPD)
• Implement agreed Cost Price Increase in accordance with business requirements as and when needed

JBPs

• Build amazing JBP's that motivate our customers, excite our consumers and deliver the targets we set ourselves as a business
• Identify elements of a JBP that need to be dialled up or down to achieve results, thinking not just about the next year, tying your plans to wider business 18-month objectives.
• Use our internal tools to build bottom-up plans at a SKU level, making recommendations on investment choices
• Own, build and continuously track the full financial P&L
• Consider how the plans you're building can impact the rest of the business
• Reflect on the total channel mix of your customers in your JBPs
• Ensure plans are delivered in a timely manner; allowing time for internal alignment/sign off whilst hitting retailer timelines

Sales Fundamentals

• Devise, forecast and achieve NPD distribution targets.
• Work with the Category Team to deliver relevant category management/insight to help deliver targets and be a reliable category partner for our customers.
• Ensure all plans are aligned to our promotional strategy, BUT don't be afraid to challenge and change if it's the right thing to do
• Maintain high forecast accuracy standards in your account so that we can hit total business targets.
• Complete monthly re-forecasting cycles with our Demand Planning team, owning your number, and preparing for bi-weekly, monthly and quarterly cycles.
• Identifying and maintaining risks and opportunities to your forecasted demand plan

Customer Management

• Build and manage the contact strategy for your customers (commercial, formats, commercial finance, supply chain, shopper marketing…)
• Establish and maintain great relationships with your buyers and commercial contacts.
• Make sure we're the brand that challenges customers but isn't the painful one to deal with – listen, communicate and respond to challenges in a timely fashion.
• Ensure that we are tailoring our Brand plans to make it easy for our customers to deliver them in their own way. You'll need to achieve this by working with our Friends (Marketing) with Shoppers team (Shopper Marketing), so we can do it in a truly Ella's way

You

• Know your stuff – internal goings on, numbers, our customers and the market
• Be willing to step back and look at things differently when required
• Share best practice with your fellow Dealers and the wider business
• Live our values both internally and externally
• Be willing to make sure when we do things, we do it in an Ella's way – thinking about the personality of the brand and how we bring it to life for our team, customers and consumers

You Will Need To

• Embrace, embody and exude all that is special and unique about Ella's Kitchen
• Have solid experience of National Account Management (preferably within FMCG)
• Have experience of developing, managing and leading Joint Business Plans (JBPs)
• Have excellent commercial + numeracy skills
• Have awesome relationship building skills
• Be a brilliant communicator
• Be a proactive thinker
• Be able to thrive in an entrepreneurial + exciting environment
• Have a results focussed mind-set with the ability to "never never give up" when it comes to finding solutions
• Be able to influence cross-functionally
• Demonstrate your ability to live and breathe our values and be a passionate brand ambassador

And What You'll Get In Return

• Bucket loads of training and development, supporting your career pathway
• Competitive salary
• Discretionary bonus
• A Box of Treats, including private medical, dental, pension, life assurance, 25 days holiday and the ability to buy more, high street discounts, a yummy breakfast every morning, pamper days, Give It A Go days… to name but a few
• A really awesome place to come to work every day… our beautiful Barns in the Oxfordshire countryside

Qualifications
Benefits
Not Specified