Business Development and marketing Manager

We're not looking for someone to maintain the status quo. We're looking for someone to transform how a 65+ year-old engineering company tells its story, attracts new clients, and competes in the modern marketplace.

This is a rare opportunity to join an employee-owned business at a pivotal moment where heritage meets ambition, and where your work will directly shape our growth trajectory.

Permanent full-time position

Immediate start Available.

39 hrs Per Week

Monday – Thursday 0800 – 1700

Friday 0800 – 1300

About Mercian Weldcraft

Since 1958, we've been crafting precision steel structures for the UK's most complex civil engineering and infrastructure projects. From our 23,000 sq ft facility in Aldridge, we deliver bespoke fabrication for bridges, formwork, renewable energy installations, and major construction projects. Recently becoming an EOT Business, were now looking to grow our market and looking for an ambitious and self-motivated person to create business growth.

The Role: Marketing-Led Business Growth

This is a marketing-first role with business development responsibilities. You'll be the architect of our digital transformation and the voice of our brand creating content, building campaigns, and generating the leads that fuel our growth.

Your primary focus (70%): Marketing & Digital Content Creation

Your secondary focus (30%): Lead Generation & New Business Pursuit

You'll work closely with our senior leadership team, who will assist in the technical capabilities we can offer and provide, and we are looking someone to fulfil the role of how we demonstrate this to our target audience.

Role

Marketing & Digital Content (Your Core Focus)

Build Our Digital Presence

· Lead the development and launch of a new, SEO-optimised website showcasing our capabilities, projects, and accreditations, working with an external agency to create the website.

· Create and execute content strategies across LinkedIn (primary), YouTube, and industry platforms

· Write compelling case studies, articles, and project stories that demonstrate technical authority, with assistance from design team and technical teams.

· Produce and coordinate high-quality visual content (photography, video, graphics) featuring our facility, projects, and people

Drive Visibility & Engagement

· Manage SEO campaigns

· Run targeted Ads

· Develop monthly content calendars and email marketing campaigns

· Position us as thought leaders through engineering insights and sustainability content

· Track performance metrics

Brand Development

· Implement our refreshed brand identity across all touchpoints (digital, print, presentations)

· Develop professional marketing content

· Communicate our accreditation journey

· Humanise our Employee Ownership Trust story to attract clients and talent.

Business Development & Lead Generation

Generate Quality Opportunities

· Implement and manage CRM system to track leads, pipeline, and conversions

· Identify high-value prospects in civil engineering, infrastructure, renewables, and modular construction sectors

· Use tools like to find relevant tenders and projects

· Conduct targeted outreach to Tier 1/2 contractors, engineers, and procurement managers

Convert Awareness into Revenue

· Qualify inbound leads and nurture them through structured sales funnels

· Support tender submissions with compelling commercial narratives and case studies

· Represent Mercian Weldcraft at trade shows (UK Construction Week, Infrastructure Expo, etc.)

· Build relationships with industry bodies (BCSA, Made in the Midlands)

· Coordinate post-event follow-up and lead conversion protocols

Client Relationship Management

· Maintain regular contact with existing clients through newsletters and account updates

· Gather testimonials and project feedback for marketing use

· Support strategic account reviews and retention initiatives

What We're Looking For:

Essential

Proven B2B marketing experience

(ideally in manufacturing, construction, engineering, or industrial sectors)

Digital marketing expertise

— SEO, Google Ads, LinkedIn campaigns, website management

Content creation skills

— you can write compelling copy, brief designers, and coordinate video production

CRM proficiency

(HubSpot, Zoho, or similar platforms)

Lead generation experience

— you understand how to turn marketing activity into sales opportunities

Data-driven mindset

— comfortable with Google Analytics, conversion tracking, and performance reporting

Self-starter mentality

— this role requires building systems from scratch with autonomy and accountability

Highly Desirable

· Experience marketing technical products or services

· Knowledge of tender/bid processes or public sector procurement

· Familiarity with quality standards (ISO 9001, etc.) and how to leverage them commercially

· Understanding of sustainability/ESG in construction/manufacturing.

Personal Attributes

·
Creative yet analytical

you can craft compelling stories AND measure what works

·
Collaborative

you'll work across production, engineering, and leadership teams

·
Commercially aware

you understand that marketing exists to drive growth

·
Authentic communicator

you can make technical engineering content engaging without losing credibility

·
Resilient and resourceful

comfortable working in a lean, fast-moving environment.

What We Offer

Financial

·
Competitive salary:

£35,000 + £42,500 Starting Salary, Dependant on Experience.

·
Annual bonus

·
EOT profit share

, you'll share in the company's success as an employee-owner and benefit from EOT Tax Breaks.

·
Pension contribution

·
25 days holiday

• bank holidays

·
Supportive leadership

— direct access to the MD and senior team

·
Pride in craftsmanship

— work with skilled engineers who genuinely care about quality

·
Stability

— 67-year heritage, profitable, investing for growth

The Opportunity

This isn't just a marketing job. It's the chance to:

·
Shape a brand transformation

for a respected British manufacturer

·
Own the entire marketing function

from strategy to execution

·
Build something from the ground up

with proper investment and leadership buy-in

·
Make a visible impact

— your work will directly drive business growth

·
Join an employee-owned company

where your success is shared success

If you're tired of being a small cog in a big machine,
this is your opportunity

.