Head of Marketing
2 days ago
Key Responsibilities:
- Deliver the marketing strategy aligned with business goals
- Lead and develop a high-performing, multi-location team
- Oversee brand, campaigns, content and trade marketing (B2B & B2C)
- Ensure compliance with advertising and industry regulations (CAP, ASA, MHRA)
- Support product launches and international market growth
- Work cross-functionally with Sales, Product and E-Commerce
- Monitor performance and drive ROI
- Manage external agency relationships
- Contribute to broader commercial strategy
What You'll Bring:
- Senior marketing experience in a regulated sector (vaping, alcohol, FMCG)
- Experience with physical product not services
- Proven brand life-cycle experience including brand relaunch
- Proven leadership of in-house and remote teams
- Expertise in brand, campaign and content marketing
- Strong grasp of compliance and regulatory frameworks
- Experience across international markets preferred
- Commercially aware with strong communication skills
- Willing to work from Darwen and travel as needed
What's On Offer
- Competitive salary
- 30 days holiday increasing with service
- Life Insurance Benefit
- Cashback Health Care Plan (Westfield Health)
- Discounts on Retail & High Street products (Westfield Rewards)
- Discounts on our products to assist with smoking cessation
- Cycle to Work Scheme
- On site gym (Head Office)
- On site parking (Head Office)
- Additional enhanced benefits with service (access to company caravan, enhanced family friendly benefits)
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