Shopper Marketing Executive

9 hours ago

Bracknell, Bracknell Forest, United Kingdom ECS Resource Group Full time

Shopper Marketing Executive

Initial 12 month contract

45-47'000k PA

Location: Bracknell (4 days onsite)

We are recruiting on behalf of one of the world's leading and most instantly recognisable consumer brands for a talented and driven Shopper Marketing Executive. This is a fantastic opportunity to join a global FMCG powerhouse and play a key role in delivering best-in-class shopper marketing execution across major UK retail customers.

The Role

As the Shopper Marketing Executive, you will manage and execute shopper-focused campaigns, seasonal programmes, and in-store communications across the UK retail environment. You'll lead the Shopper Marketing Execution Plan for the Retail & Office District, ensuring strategic alignment, flawless delivery, and strong ROI.

You will work cross-functionally with Category Development, Key Account Management, and Trade Marketing teams to identify growth opportunities, optimise retail visibility, and drive consumer conversion at the point of purchase.

Key Responsibilities

  • Manage seasonal activity, promotions, and consumer comms across major UK retailers.
  • Lead the development, execution, and measurement of the Shopper Marketing Execution Plan.
  • Manage marketing operations including POs, budgets, and SKU creation.
  • Deeply understand shopper needs, missions, and buying habits to drive targeted activity.
  • Work closely with internal commercial and marketing teams to seize growth opportunities.
  • Build strong relationships with customer marketing teams to align on strategy and execution.
  • Evaluate the financial viability of marketing tactics and analyse campaign performance to optimise future activity.
  • Represent one of the world's top consumer brands with professionalism and excellence.

Skills & Experience (Must-Haves)

  • Degree in Marketing or a related field.
  • Experience in Shopper Marketing, Consumer Marketing, or Account Management within the FMCG/CPG B2C sector.
  • Strong FMCG/retail experience with major UK retail accounts.
  • Analytical thinker with strong data interpretation skills.
  • Proven project and stakeholder management experience.
  • Excellent communication and influencing capabilities.

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