Internal Only- Postgraduate Recruitment and Marketing Officer

Key Duties

Working flexibly as part of a dedicated team, including some evening and weekend working, you will:

• Provide detailed professional advice and guidance on postgraduate recruitment best practice to internal and external customers, and guiding colleagues in recruitment best practice.
• Undertake postgraduate recruitment activities including the preparation and delivery of presentations, managing and attending education exhibitions (in-person and online), and organising and hosting inward visits to the University.
• Act as a subject matter expert for postgraduate recruitment, constantly refreshing knowledge through training and research.
• Encourage and assist students who have had a period of time away from learning, and those from non-traditional backgrounds, to embark on postgraduate study.
• Identify, research and propose solutions to issues related to postgraduate recruitment.
• Establish excellent working relationships with key contacts across the institution to progress postgraduate recruitment activity.
• Contribute to the continuous improvement of the postgraduate study web pages and postgraduate taught and research course finder, ensuing that information is accurate, relevant and appealing.
• Support with the delivery of annual marketing campaigns targeting Cardiff graduates, graduates from other institutions and to specifically promote PGT conversion courses and additional campaigns.
• Support the team with the delivery of targeted email communications for UK postgraduate pre-applicants, applicants and offer holders.
• Project manage the delivery of the annual telephone UK postgraduate taught offer holder conversion campaign.
• Oversee the delivery of a range of activity to support the promotion of postgraduate research study opportunities and support schools and colleges in this area.
• Supervise postgraduate student ambassadors used for a wide range of recruitment activities and contribute to the delivery of the student ambassador scheme.
• Develop and deliver an annual content generation plan from current students and alumni for use in communications, webpages and hard copy literature for prospective UK postgraduate students.
• Support with the development and delivery of social media activity plans aimed at prospective UK postgraduate taught audiences through channels including Facebook, Twitter, Linkedin and Instagram.
• Oversee the postgraduate marketing inbox, responding to enquiries from colleagues across the institution and escalating to the Senior Postgraduate Recruitment and Marketing Officer as required.
• Support with the delivery of a variety of on-campus and virtual postgraduate recruitment events which might include open days, postgrad café's, campus tours etc.
• Manage your own learning and development in discussion with your line manager.
• You may be asked to perform other duties occasionally which are not included above, but which will be consistent with the role.

Person Specification

PLEASE ENSURE THAT YOU READ THE TEXT RELATING TO THE COMPLETION OF A SUPPORTING STATEMENT DETAILED WITHIN THE PERSON SPECIFICATION SECTION

Candidates should evidence that they meet ALL of the essential criteria as well as, where relevant, the desirable criteria. As part of the application process, candidates are asked to provide this evidence via a Supporting Statement.

Please ensure when attaching it to your application profile that you name it with the vacancy reference number, in this instance, 21077BR.

Essential Criteria

Qualifications and Education

1. Degree/NVQ 4 or equivalent Professional membership/experience

Knowledge, Skills and Experience

2. Substantial experience of working in marketing/student recruitment

3. Able to demonstrate professional knowledge within marketing/student recruitment to give advice and guidance to internal and external customers

4. Ability to set up standard office systems and procedures and make improvements as appropriate

5. Ability to work efficiently, accurately and calmly under pressure with proven organisational skills

Customer Service, Communication and Team Working

6. Ability to communicate conceptually detailed and complex information effectively and professionally with a wide range of people

7. Ability to work well within a team to achieve the team's objectives, but also to work independently when working away from the office

8. Evidence of ability to explore customers' needs and adapt the service accordingly to ensure a quality service is delivered

Planning, Analysis and Problem solving

9. Evidence of demonstrable knowledge of key advances within marketing and postgraduate student recruitment

10. Evidence of ability to solve expansive problems using initiative and creativity; identifying and proposing practical solutions and resolving problems with range of potential outcomes.

Desirable Criteria

1. Postgraduate/Professional qualification
2. Experience of working in a Higher Education environment
3. Fluency in Welsh, written and oral.

Additional Information

The role may include some evening and weekend working and travel across the UK. It should also be noted that it will not normally be possible to take annual leave on undergraduate and postgraduate open days and on A-level Results Day in August.

About the Department

The Communications and Marketing Department is responsible for the University's reputation and branding as well as UK/International student recruitment operations. It covers six areas: communications and public affairs, marketing, UK student recruitment and outreach, digital communications, international and admissions.

Communications plays an important part in building and maintaining the reputation of the University through effective communication to the public and to external and internal stakeholders. It communicates the achievements and aspirations of the University through a variety of media and includes a film unit. The team represents the University on a corporate level. Public affairs lead on stakeholder relationships locally, nationally and internationally.

Digital Communications is responsible for the design, development and content of the external website and the intranet.

Marketing is responsible for developing a strong brand identity for the University at the corporate level, with an emphasis on better visual branding and market research.

UK Student recruitment and Outreach plays an important role in attracting the University's undergraduate and postgraduate students from throughout the UK; in addition to managing the University's widening participation activities.

The International Office drives the University's international recruitment strategy and advises on all areas related to international recruitment and development.

Admissions are responsible for managing thousands of applications each year from both UK and international students, as well as leading on the development and implementation of our admissions policies.

Salary Range Min.

33,951

Salary Range Max.

36,636

Job Category

Education, Marketing, Media and Public Relations

Grade

Grade 5