PR and Social Media Senior Exec

2 weeks ago

London Area, United Kingdom Original Travel Full time £30,000 - £60,000 per year

VACANCY: PR AND SOCIAL MEDIA EXEC/MANAGER

We are recruiting a PR and Social Media Executive/Manager to join our marketing team, a position which offers excellent prospects within an award-winning tour operator. It

is a permanent, full-time role reporting into the Head of PR and Social Media. The hybrid role (a minimum of two days in the office in Putney, SW15) is a pivotal part of our PR and social media function, sitting within the wider marketing team. 

MAIN ROLES

The role supports the Head of PR & Social Media and an external PR agency in delivering a proactive PR strategy, as well as having ownership of the day-to-day running of social media platforms (primarily Instagram and LinkedIn). It plays a pivotal part in a small but mighty PR team to generate positive coverage of Original Travel, raise brand awareness and utilise social media as part of our PR function.  

SPECIFICS

The role will assist the Head of PR & Social Media in:  

  • Writing press releases and pitches
  • Responding to media enquiries
  • Organising group and individual press trips
  • Acting as a point of contact for our external PR agency
  • Attending meetings with journalists, influencers and PR contacts
  • Planning and executing media events
  • Deputising for the Head of PR & Social Media on occasion to represent the PR function at internal and external meetings
  • Attending content, marketing and other internal meetings to ascertain PR stories and social media opportunities
  • Monitoring news sources for story ideas and angles

The role has full responsibility of:  

  • Day-to-day management of all social media channels
  • Managing the schedule for all social media channels
  • Supporting wider PR and marketing activity via social media
  • Identifying influencers to work with on press trips and other collaborations
  • Regularly engaging with those we follow
  • Auditing follows and followers
  • Monitoring press coverage and social media engagement
  • Collating a monthly PR and social media report and analysing coverage and successes
  • Collating ad hoc reports and presentations for internal comms

RELEVANT EXPERIENCE

  • 2+ years PR experience in-house or at a PR agency, ideally in travel or luxury
  • A digital native and social media-savvy with a sound knowledge of Instagram, LinkedIn and scheduling tools, such as Later
  • Tech-savvy, with a sound knowledge of Canva and Photoshop
  • Positive, can-do attitude; someone who is a self-starter and able to take initiative
  • Strong writing skills
  • Creative and ideas-driven
  • Good organisational skills and adept at reporting and day-to-day admin tasks
  • Ability to work on multiple tasks simultaneously, to prioritise and work under pressure
  • Passion for travel

CONDITIONS OF EMPLOYMENT

  • The receipt of satisfactory references prior to the start date
  • The completion of an initial three-month probationary period
  • Contractual freedom to commence employment
  • All applicants should be able to accept legal employment in the UK

BENEFITS

  • Competitive salary and a benefits package including:
  • 23 days annual leave, increasing one day per full year of service up to 30 days
  • Contributory pension scheme
  • Cycle to Work scheme
  • Private healthcare
  • Travel insurance
  • Sabbatical option after five years of continuous service

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