Global Brand

Company Description

Luxury Executive, part of Experts in Luxury, is a retained executive search firm specializing in C-suite and senior leadership recruitment for prestigious luxury brands. With over 20 years of expertise and a global presence, we provide a discreet, results-driven approach tailored to the luxury industry. We connect luxury brands with transformational executives to scale global operations, enhance consumer experiences, and drive long-term brand growth. Our exclusive talent network serves luxury fashion, fine jewelry, beauty, hospitality, lifestyle, and UHNW businesses.

Location:
Cheltenham / London (Hybrid – minimum 3 days per week in Cheltenham)

Package:
Up to £180,000 base + performance bonus + benefits

About the Brand

An internationally recognised
creative lifestyle brand
known for its distinctive aesthetic, storytelling, and craftsmanship. The company designs and produces premium products that inspire joy and creativity for customers around the world.

With a strong global footprint and a rapidly expanding direct-to-consumer presence, the brand is entering an exciting phase of transformation — strengthening its
digital capability
, broadening international reach, and building deeper cultural resonance, particularly within the
U.S. market
.

The Opportunity

We are seeking a
Global Brand & Marketing Director
to lead the next chapter of the company's brand and commercial evolution.

Reporting directly to the
Founder & Creative Director
, this pivotal role will define and deliver a unified global brand and marketing strategy — blending creative excellence with commercial focus. The successful candidate will be
UK-based
with proven success in
U.S. brand-building
, able to balance artistry and analytics to drive international growth.

Key Responsibilities
Brand Strategy & Creative Direction

• Define and evolve the global brand strategy, positioning, and visual identity.
• Partner with the Founder to translate creative vision into integrated, global campaigns.
• Ensure a consistent and emotionally resonant brand voice across all customer touchpoints.

Global & U.S. Market Growth

• Strengthen brand awareness, engagement, and equity across all key markets, with particular focus on the
  U.S. consumer landscape
  .
• Develop regional brand and marketing plans tailored to market dynamics while maintaining global consistency.
• Identify strategic partnerships and collaborations that amplify the brand's reach and relevance.

Digital & Direct-to-Consumer Marketing

• Lead the global digital marketing strategy, spanning paid, social, CRM, and lifecycle channels.
• Drive DTC performance — increasing traffic, engagement, conversion, and retention.
• Ensure brand storytelling and user experience excellence across digital and e-commerce platforms.

Communications, PR & Partnerships

• Oversee global communications, PR, influencer, and partnership strategy.
• Cultivate relationships with lifestyle media, creative communities, and cultural tastemakers.
• Represent the brand externally, ensuring alignment between creative narrative and market messaging.

Leadership & Collaboration

• Lead and inspire a multidisciplinary team across brand, digital, and communications functions.
• Build a culture of creativity, curiosity, and accountability.
• Manage agency and partner relationships to ensure best-in-class creative and performance delivery.

Candidate Profile
Experience & Expertise

• 10+ years in senior
  brand and marketing leadership
  within
  premium, lifestyle, or design-led consumer brands
  .
• Demonstrated success
  building or scaling brands internationally
  , ideally with deep
  U.S. market experience
  .
• Expertise in
  brand storytelling, digital marketing, and DTC growth
  .
• Experience partnering with
  founder-led or creative organisations
  to translate vision into measurable results.
• Proven ability to lead teams and manage cross-functional initiatives globally.

Personal Attributes

• Creative and brand-obsessed with strong commercial instincts.
• Collaborative, adaptable, and comfortable in a high-growth environment.
• Globally minded and culturally fluent, with a deep understanding of both U.K. and U.S. markets.
• Inspirational leader with the ability to motivate teams and influence senior stakeholders.
• Balanced, pragmatic, and hands-on when needed — equally comfortable with strategy and execution.

Compensation & Location

• Base salary:
  up to £180,000 plus performance-based bonus and benefits.
• Location:
  UK HQ / London hybrid (minimum three days per week on-site).
• Travel:
  International, including to the U.S., for market visits, activations, and strategic meetings.

Summary
This is a unique opportunity for a
strategic and creative marketing leader
to join a globally admired lifestyle brand at a defining moment — leading its
global brand vision
, driving
international growth
, and shaping its presence across new and established markets, with a particular emphasis on the
U.S. opportunity
.