Global Brand Lead

3 days ago

London, United Kingdom Calibre Global Consulting Full time

About the job Global Head of Brand & Communications Energy & Power Transmission Location: Flexible within EU / US / Canada / Australia / Latin America We are seeking a dynamic Global Head of Brand & Communications to shape and lead our international brand presence in the energy and power transmission sector. This is a strategic leadership role that will drive global recognition industry influence and market expansion. Key Responsibilities Brand Strategy & Positioning Develop and implement the companys global brand promotion strategy across EU US Canada Australia and Latin America. Define and unify brand positioning and messaging to enhance recognition and influence in the energy and power transmission sector. Marketing & Events Plan and execute international exhibitions conferences and forums (e.g. CIGRÉ IEEE PES ENTSO-E). Manage partnerships with PR advertising and event agencies to maximize brand impact. Lead the annual brand promotion budget and measure ROI. Communications & Public Relations Build and maintain strong relationships with industry associations media and key opinion leaders. Oversee digital channels (website social media industry publications) and produce compelling case studies and storytelling campaigns. Manage brand-related PR issues to strengthen reputation in the global energy sector. Cross-functional Collaboration Work closely with sales technical and project delivery teams to ensure brand promotion supports business growth. Support new market entries with brand penetration initiatives including market research and industry engagement. Team Leadership Build and lead an international brand & communications team. Develop in-house capabilities and mentor talent across regions. Requirements Bachelors degree (or higher) in Marketing Communications PR or related fields. 10 years of experience in branding/marketing/communications with 35 years in B2B engineering energy power or industrial sectors. Solid expertise in international brand communications cross-cultural marketing and large-scale event management. Strong strategic mindset with hands-on execution capability; able to balance long-term positioning with short-term promotional needs. Fluent in English; proficiency in German French or Spanish is a strong plus. Proven track record of managing and developing cross-cultural teams. Key Skills Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding Employment Type : Full Time Experience: years Vacancy: 1

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