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Marketing Manager

2 weeks ago

London, Greater London, United Kingdom Kendo Brands, Inc. Full time £45,000 - £70,000 per year

POSITION:
MARKETING MANAGER

DEPARTMENT:
MARKETING

LOCATION:
LONDON

REPORTS TO:
SENIOR MARKETING MANAGER

PURPOSE OF THE ROLE
We are seeking a highly organized and detail-oriented
Marketing Manager
to support the Senior Marketing Manager lead the strategy and execution of 360° marketing campaigns across Fenty Beauty, Fenty Skin, Fenty Fragrance and Fenty Hair
.
This role will be responsible for driving brand visibility, retailer strategies, and budget management, while ensuring alignment with global objectives. The ideal candidate will bring strong cross-functional collaboration skills, a deep understanding of UK beauty retail, and the ability to manage multiple projects simultaneously. Management experience is preferred as this role will line-manage, mentor and develop the Marketing Coordinator.

Job Responsibilities
MAIN RESPONSIBILITIES
Campaign Management

  • Plan and implement 360° campaigns for new and core products across key retailers.
  • Define campaign KPIs, budgets, creative development, and manage execution across paid social, OOH, in-store events, trade marketing, and retailer activations.
  • Develop and deliver campaign launch decks and retailer strategy presentations.

Retailer & Global Strategy Alignment

  • Localize and implement global brand strategies across UK retailers.
  • Own and maintain retailer-specific strategy decks, ensuring consistency with global positioning while tailoring to local market needs.
  • Manage NPD pricing for Fenty Beauty and support annual price evaluations.

Retailer Focus
Boots:

  • Develop annual budget and campaign spend plans, tracking performance and flagging risks or opportunities.
  • Collaborate with Boots to optimize performance and challenge plans.
  • Build and oversee the "Always-On" paid social plan, ensuring integration with PR influencer activity and sales promotions.
  • Create Criteo strategies to maximize brand visibility and SKU conversion.

Sephora:

  • Design brand packages that align with NPD, exclusives, and core priorities.
  • Oversee joint business plans developed by commercial teams, including beauty bags, GWPs, and sampling activations.

Budget & Forecasting

  • Keep the brand marketing budget up to date, identifying risks and opportunities.
  • Collaborate with commercial teams to build investment opportunities by retailer.
  • Conduct forecasting analysis for NPD launches, sampling, and gifting.
  • Manage the sampling tool, monthly updates and flagging discrepancies/overspend.

Cross-Functional Collaboration

  • Partner with PR, Education, and Sales teams to ensure alignment on forecasts, social plans, and in-store execution.
  • Work closely with global brand teams to adapt strategies for local market execution.
  • Develop cohesive sampling and NSG plans in partnership with commercial teams.

Profile
PERSON SPECIFICATION 5+ years relevant experience; beauty industry/brand experience strongly preferred. Strong organisational and time management skills; proven experience in launching/managing a marketing plan in a retail business. Ability to cultivate strong partnerships across cross-functional teams. Experience managing a direct report is preferred. Proficient in all Microsoft Office applications (Excel, Word, PowerPoint).

Additional Information
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler. A play on the words "can do", Kendo has become the hub of creativity and next-generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Kendo is owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. Through original development, collaborations and acquisitions, the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, and great retail and direct-to-consumer partnerships.

The Kendo house of brands currently includes
Fenty Beauty, Fenty Skin, Fenty Hair, Fenty Fragrance and Ole Henriksen.