Senior Demand Generation Manager

7 days ago

London, Greater London, United Kingdom Omilia Full time £104,000 - £128,000 per year

We are a fast-growing SaaS company at the forefront of the conversational AI revolution, helping large enterprises transform customer interactions with intelligent, human-like automation. Our platform is trusted by global brands across industries such as financial services, healthcare, and retail, delivering measurable business outcomes through next-generation AI.

We are looking for a Senior Demand Generation Manager to design and execute integrated marketing programs that drive qualified pipeline and revenue growth. This is a critical role in scaling our presence in the US and EMEA, with a focus on enterprise-level ABM strategies and digital campaigns that engage C-level decision makers.

Responsibilities
  • Own demand generation plan: Develop, execute, and optimise multi-channel campaigns to drive awareness, engagement, and qualified leads across the enterprise segment.
  • Account-Based Marketing (ABM): Design and run targeted 1:few, and 1:many ABM programs for priority accounts, in close alignment with sales.
  • Campaign execution: Build and manage campaigns across digital, content syndication, paid social, search, email, and events/webinars.
  • Marketing automation & operations: Use HubSpot to design nurture flows, scoring models, workflows, and reporting dashboards.
  • Sales alignment: Partner with enterprise sales teams to ensure campaigns support pipeline goals, and to provide actionable insights on account engagement.
  • Content collaboration: Work with product marketing and content teams to deliver compelling assets (case studies, thought leadership, solution briefs) that fuel campaigns.
  • Performance tracking: Own KPIs for lead generation, pipeline contribution, and ROI. Continuously test, measure, and optimise performance.
  • Market insight: Stay on top of trends in conversational AI, enterprise SaaS, and B2B marketing to ensure innovative approaches.
Requirements
  • 5+ years of B2B demand generation experience, ideally in SaaS targeting larg enterprises.
  • Proven track record running ABM programs that engage senior decision makers and generate measurable pipeline impact.
  • Hands-on expertise with HubSpot (or equivalent), including campaign automation, segmentation, lead scoring, and reporting.
  • Strong understanding of enterprise buying cycles, particularly in complex/regulated industries.
  • Data-driven mindset with ability to analyse performance and optimise campaigns.
  • Excellent project management skills; able to manage multiple campaigns simultaneously.
  • Strong collaboration and stakeholder management skills across marketing, sales, and product teams.
  • Experience working in the conversational AI, AI, or customer experience technology space a strong plus.
Benefits
  • Fixed compensation;
  • Long-term employment with the working days vacation;
  • Development in professional growth (courses, training, etc);
  • Being part of successful cutting-edge technology products that are making a global impact in the service industry;
  • Proficient and fun-to-work-with colleagues;
  • Apple gear.

Omilia is proud to be an equal opportunity employer and is dedicated to fostering a diverse and inclusive workplace. We believe that embracing diversity in all its forms enriches our workplace and drives our collective success. We are committed to creating an environment where everyone feels welcomed, valued, and empowered to contribute their unique perspectives without regard to factors such as race, color, religion, gender, gender identity or expression, sexual orientation, national origin, heredity, disability, age, or veteran status, all eligible candidates will be given consideration for employment.

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