Marketing Manager

About Create Academy

We are on a mission to help people live more creative and fulfilled lives through delivering curated learning experiences. As a team we see ourselves as lifelong learners, not afraid to experiment or make mistakes, while living out our values of building confidence, leaving a positive impact and unlocking access to design expertise. 

We believe that learning from the best is empowering. Through beautifully produced and curated video courses,
Create Academy
offers access to instruction from the world's best designers, gardeners, growers, chefs and makers working today.

About the role

We are looking for an experienced and enthusiastic B2C Marketing Manager. The role requires someone who has an eye for detail and analytics, understands the US market landscape and is also creative with strong writing and story-telling skills.

The ideal candidate will be extremely organised, metrics-driven with strong ownership and focus, and have a mastery level of copywriting along with a track record of utilising content marketing to drive audience, leads and revenue. This position reports directly to the Head of Growth and requires extensive collaboration with Growth, Content, Product and senior management.

If you have a passion for marketing with experience in strategising and executing targeted campaigns, developing creative and forward-thinking marketing plans, guiding and managing a team and working in a fast-paced environment, this job could be for you.

About you

The position is ideal for a hard-working, results-driven individual who is determined to succeed and go the extra mile to ensure their campaigns drive new and returning customer numbers. 

The main skills required for this role are:

• The ability to craft & share compelling stories that will inspire and engage audiences
• The ability to prioritise the tasks that maximise ROI
• Experience in campaign launches for both the UK and US markets
• Strong analytical and numeracy skills
• High attention to detail
• Copywriting and storytelling expertise
• Exceptional organisation and time management
• Excellent communication skills

Key responsibilities - Campaign Management

You will be responsible for:

• Hands-on campaign management including planning, developing and executing the company's organic marketing strategy across all digital channels including social media, email, website and blog.
• Analysing the most effective channels, customer segments and promotional activities used and targeted within campaigns and build on this insight to develop effective marketing campaigns.
• Writing for all digital channels, both short form and long form copy.
• Co-ordinating with in-house and external copywriters to develop impactful editorial, newsletter, social media and email campaigns.
• Evaluating the marketing campaigns' successes and failures and make any necessary adjustments to optimise campaigns as they are executed.
• Ensuring our brand message is strong and consistent across all channels and marketing initiatives.
• Owning the annual marketing plan and editorial calendar.
• Generating creative content and campaign ideas to increase customer engagement, grow leads and achieve wider business targets.
• Reporting and optimisation of all activity to ensure maximum efficiency.
• Managing the in-house Marketing Assistant and in-house Copywriter.
• Overseeing external freelancers producing marketing content.
• Preparing all the relevant marketing assets, e.g. banners for websites and copy for outbound marketing and launch emails.
• Maintaining the website and optimising SEO and search rankings.

More about you

We're looking for someone with:

• A genuine love for the brand and understanding of our mission.
• A strong understanding of key digital channels to ensure content is delivered with channel best-practice in mind.
• Experience working in a fast-paced, creative environment, with a record of delivering successful projects in a timely manner.
• Highly literate with excellent communication skills, both verbal and written.
• Degree educated or equivalent.
• Minimum 4 years' experience managing marketing campaigns.
• The ability to work in London for a minimum of 2 days a week

Benefits

• 25 days annual leave plus bank holidays and public holidays
• Flexible working hours and location available
• Enrolment in the company pension scheme
• Regular company-funded social and cultural activities
• An energising and creative start-up environment