Senior Partner Marketing Manager

Senior Partner Marketing Manager

Amsterdam | Copenhagen | London

Puzzel: The Low-Down

Puzzel is a leading provider of cloud-based contact centre solutions, empowering businesses to deliver exceptional customer service. Our platform combines omnichannel contact centre, workforce management, and AI-driven analytics to optimize customer interactions and operational efficiency.

With 25 years' experience since our foundation in Norway, we're already #1 in the Nordics; growing rapidly in the UK and we are already seeing some great success in the Netherlands since opening the entity in mid-2024, but our ambition is to become the clear European market-leader in the coming years

About the role

We are hiring a Senior Partner Marketing Manager to own partner acquisition and partner-led demand generation across our key European markets. This is a brand new role.

You will design and run campaigns to recruit high-quality partners and build joint campaigns with system integrators, telco partners, resellers and technology partners that create measurable pipeline for Puzzel.

This is a hands-on, high-visibility role reporting into VP Revenue Marketing and working closely with Partnerships, Sales and Product Marketing.

Partner Acquisition

• Design and run multi-channel campaigns to attract and recruit new partners
  (lead generation, outbound, events, content and PR).
• Build partner persona and qualification criteria, and develop an outreach/playbook to convert target partners into sales-ready partners.

Partner-Led Demand Generation

• Own joint go-to-market campaigns with existing partners; co-branded content, webinars, account-based campaigns, field teams and events; to generate net new opportunities for Puzzel.
• Create scalable campaign packages (campaign briefs, assets, email programmes, paid media blueprints and enablement kits) so partners can launch quickly and consistently.
• Establish measurement frameworks and dashboards for partner campaign ROI, pipeline contribution and partner health; iterate to improve conversion and qualification.
• Train and enable Channel Sales Executives and local sales to run joint campaigns, and act as the primary marketing contact for strategic partners.
• Manage marketing development funds (MDF) and track ROI on partner-led initiatives.

Cross-Functional Leadership

• Coordinate content, digital, product marketing, sales enablement and demand teams to deliver end-to-end partner campaigns.
• Represent marketing in partner review meetings; help translate partner feedback into improvements in partner programs and go-to-market approaches.
• Own partner marketing budget planning and optimisation.

The must haves

• 5+ years' partner/channel marketing experience in B2B SaaS, with demonstrable success recruiting partners and running joint campaigns that generated measurable pipeline.
• Strong commercial mindset: experience setting and owning partner-sourced pipeline targets, and improving partner qualification and conversion. (Puzzel's sales analysis shows partner qualification is a key area to improve to increase partner wins.)
• Proven ability to design repeatable, scalable partner programs and campaign packages that partners can activate with minimal lift.
• Excellent programme management and project delivery skills; balancing long-term partner development with tactical campaign execution.
• Strong stakeholder skills: experience working with Partnerships, Sales, Product Marketing and external partners. Comfortable presenting to senior stakeholders and partner execs.
• Practical marketer: experience producing/opining on content, demand gen, paid media, events and enablement collateral.
• Fluent English; additional European languages an advantage. Willingness to travel across the region.

The nice to haves

• Experience with partner relationship management platforms (PRM).
• Experience with HubSpot CRM and CMS.
• Background in contact centre, CX, or communications technology.
• Experience running ABM programmes with partners.

The location

This role can be located in the UK (preferably London/surrounding area), Copenhagen or Amsterdam/surrounding cities/area.

We are remote first in the UK, with an office near Liverpool Street; Copenhagen is hybrid (2-3 days/week) with a brand new central office and the Netherlands get together in Regus office spaces
of their choice, with a pass for 2 days/week.

What's In it for You?

• Competitive salary based on Mercer salary benchmarking data
• Flexible, hybrid approach to working; split your time between the office and home
• You get to be part of a fun, driven and supportive team
• Gift on your birthday
• Annual Summer and Christmas parties
• Excellent development opportunities and a great company culture

What to expect from the interview process

• Screening call with Talent Acquisition
• 1st
  interview with VP Revenue Marketing 
• 2nd
  interview with Senior Regional Marketing Manager
• Final interview with Senior Director of Channel Sales + Product Marketing Director

Puzzel Values

• Built on Trust – trust is an intrinsic Nordic value, upon which Puzzel has been built. We trust each other and our customers and partners trust us.
• Stronger Together – working together in a genuinely collaborative way, with a shared purpose, we have an empowered organisation that is better equipped to delight customers and partners.
• Stay Hungry – have a continuous hunger to raise our game, innovate and be the best we can be professionally.

Why we're proud

• 2024 CX Awards Winner, 'Best Mid-Market Contact Center Platform'
• Puzzel was recognised as the 'most innovative European-founded CCaaS provider' and top 3 globally by Frost & Sullivan in 2023
• Best Practices Company of the Year 2023
• Consistently high Glassdoor rating
• Puzzel places high importance on work-life balance and flexible working hours - as recognised by Flexa, placing 16th overall for work:life balance in 2025
• We are working with Mercer on salary benchmarking, to ensure pay equality and market competitiveness

Key Data Points

• €57m revenue in FY 2024 (up from €50m in 2023)
• Currently ~300 employees
• Used by more than 1100 businesses across 40 countries
• Servicing ~60,000 customer service agents on a daily basis + 800 million customer interactions yearly

Diversity & Inclusion

We want everyone at Puzzel to be their true, authentic selves at work irrespective of nationality, race, ethnicity, religion, sexual orientation, gender identity, physical ability, age, or economic background.

Whilst we are proud to already have a diverse workforce from across the globe, we are aware that things could always be improved – for example, we currently have a ratio of female 26:74 male employees, which whilst not uncommon for the tech industry (average in SaaS is 26% female), it's far from ideal. So, what are we doing to improve this?

• Our Global Leadership Team (C-suite) has shifted from 100% male at the start of 2023 to 4 men: 5 women.
• We have increased our % of female hires from 23.6% in 2021 to 38.5% in 2023 and % in 2024
• We are partnering with the likes of Flexa, who have significantly higher-than-average talent pools of candidates from diverse backgrounds.
• We are working with State Employment initiatives in Norway and Sweden to bring candidates through internship/apprenticeship routes and are investigating similar initiatives in the UK and Bulgaria.
• By raising awareness and transparency, we are hoping to further attract a diverse workforce.

We are continuously striving to foster an inclusive and diverse environment, where everyone is celebrated for who they are. If there is anything we can do to support you in the interview process, or beyond, please let us know.

One Last Thing

Even if you feel you are only a 75% match for this role, we still want to hear from you. This list is purely indicative. Skills can always be learnt.

Please note that we are not able to provide sponsorship for this role, so you must have eligibility to work in the country you are applying for.

By applying you accept the terms of our Privacy Notice which can be found on our website. Puzzel are not considering candidates that do not have a work permit in the country we are hiring in.