Head of Data, Analytics and Business Improvement

Job Description

Would you like to lead the transformation of how we engage consumers & fans at the LEGO Group? Join us in Digital Consumer Engagement (DCE) and lead the Data, Analytics & Business Improvement team to support us in building meaningful consumer relationships

Core Responsibilities

• Owns business accountability for the LEGO Group's consumer data strategy – How we responsibly and effectively collect and use behavioural data

• Leads a global team of analytics & insights partners, data & reporting enablement specialists, and business improvement experts

• Acts as the business owner for product teams delivering the enabling and data functions of the connected digital ecosystem

• Work closely with product teams, marketers, content publishers, and audience strategy teams to deliver product insights to optimise product development

• Partner closely with measurement teams across the LEGO Group to model and continually improve the commercial effectiveness of upper funnel brand building & consumer engagement initiatives on LEGO owned channels

• Work closely with key internal partners including the Data Office and Legal team to ensure that data is being collected responsibly, processed and managed ethically, according to appropriate legislation and the LEGO Group's values – Acts as the business owner of our global Cookie & Privacy policies

• Ensure the connected digital ecosystem becomes a source of data for the whole organisation, powering up product and marketing development

Play your part in our team succeeding

The Data, Analytics & Business Improvement team is an analytics & continuous improvement practice within the LEGO Group's Digital Consumer Engagement (DCE) function. We focus on building meaningful, long-lasting relationships with consumers and shoppers, and we do this through the ethical and effective use of data.

Do you have what it takes?

• Proven senior leadership experience in digital product related analytics & insights or consumer data

• Business transformation or consulting experience, and track record of leading projects and people with global scale

• Passionate about building strong and sustainable relationships with partners based on clearly defined priorities and accountabilities

• Experience in consumer digital products or services with strong consumer brands – demonstrated understanding of the fundamentals of brand marketing, and how to effectively engage consumers

• Have demonstrated results through others in a matrix organisation

• Able to prioritise well and engage with a change mindset with the ability to take people on the journey

#LI-JA1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.