Head of Marketing Analytics

5 days ago

London, Greater London, United Kingdom Miro Full time £80,000 - £120,000 per year
About the Team

The Marketing Analytics team reports to the Head of Analytics and is transitioning from centralized support to a dedicated, embedded function. This team partners with marketing leadership across Paid Acquisition, Lifecycle, Web & Growth, Brand, Product Marketing, and Pipeline Generation, while collaborating with Data Engineering, Analytics Platform, Marketing Ops, Sales Ops, and Finance. This is an opportunity to scale a strategic function and elevate its impact.

About the Role

Lead the evolution of marketing analytics at Miro, transitioning from centralized support to a focused, high-impact function partnering with all marketing functions. You'll scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights. You'll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance.

What you'll do
  • Build and lead the marketing analytics team, scaling headcount and establishing team structure, processes, and culture
  • Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments
  • Establish trusted source of truth for marketing metrics in partnership with Marketing Ops, Sales, Growth, and Finance
  • Design and implement attribution and investment frameworks (multi-touch attribution, MMM, incrementality testing) enabling ROI visibility and optimized budget allocation
  • Scale experimentation capabilities through testing standards, statistical rigor, and measurement frameworks
  • Partner with Data Engineering to improve data reliability, metric governance, and reporting infrastructure
  • Serve as strategic thought partner to marketing leadership and executives, translating analytics into actionable insights
What you'll need
  • 10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions
  • Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution
  • Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA)
  • Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R
  • Deep understanding of marketing tech stacks (Salesforce, Marketo, Segment, Google Analytics) and cross-system data flows
  • Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences
  • Systems thinking with focus on data quality, metric governance, and privacy-by-design principles
What's in it for you
  • Competitive equity package
  • Health insurance for you and your family
  • Corporate pension plan
  • Lunch, snacks and drinks provided in the office
  • Wellbeing benefit and WFH equipment allowance
  • Annual learning and development allowance to grow your skills and career
  • Opportunity to work for a globally diverse team

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