Chief Marketing Officer

Avolution is a leading global SaaS company providing enterprise-architecture software (ABACUS) to enterprise and government organisations in approximately ten countries. With ARR of around AUD $17 million and a target of $100 million ARR within five years, Avolution is now building the marketing capability needed to drive scale.Historically, around 60 percent of new business has originated through marketing-sourced channels — predominantly inbound website leads, supported by events, partners, and referrals. This demonstrates strong brand pull but limited automation and repeatable marketing systems.We are seeking a hands-on, commercially-minded Chief Marketing Officer to design and lead Avolution's global marketing engine. This leader will implement HubSpot Marketing Hub from the ground up, integrate it with Salesforce, and develop the programs, content, and analytics required to deliver a predictable, data-driven pipeline contributing 40-50 percent of all new ARR. The CMO will lead a five-person team, partner closely with the three Regional Managers and the CEO and sit on the Leadership Team.Key ResponsibilitiesBuild the Marketing EngineImplement HubSpot Marketing Hub, establishing structured lead capture, scoring, nurture automation, and performance reporting integrated with Salesforce and Outreach. Define lead-lifecycle processes, data standards, and campaign attribution models. Deploy ZoomInfo (or similar) for segmentation and enrichment. Deliver clear dashboards and marketing performance visibility to the Leadership Team.Drive Demand Generation and Pipeline GrowthOwn and deliver the marketing-sourced pipeline target of 40-50 percent of new ARR. Develop and execute multi-channel programs across LinkedIn, Google Ads, webinars, email nurtures, ABM, and remarketing. Expand beyond reactive inbound traffic to proactive top-of-funnel generation. Work closely with Regional Managers and BDRs to ensure lead quality, follow-up discipline, and feedback loops.Brand and Market PositioningElevate Avolution's profile within enterprise-architecture, IT-strategy, and digital-transformation markets. Lead analyst-relations programs (Gartner, Forrester, InfoTech) and manage major submissions. Oversee global content creation — whitepapers, case studies, ROI tools, videos, and campaign assets — ensuring consistent messaging and visual identity.Marketing Operations and AnalyticsOwn the marketing-technology stack (HubSpot, Salesforce, ZoomInfo (or similar), Outreach, LinkedIn Campaign Manager). Embed a data-driven operating rhythm with quarterly marketing performance reviews. Maintain clean, enriched contact data across all regions and ensure reliable reporting for decision-making.Leadership and CollaborationLead, coach, and develop the five-person marketing team. Partner with Regional Managers to localise ABM campaigns. Collaborate with Product on launches, messaging, and enablement. Actively contribute to company-wide planning and execution as a member of the Leadership Team.RequirementsExperience10 + years in B2B SaaS marketing, with success scaling ARR from :$10-30 M to >$50 MProven record of delivering ≥ 40 % marketing-sourced new ARRHands-on experience implementing and operationalising HubSpotStrong understanding of Salesforce, funnel analytics, and attributionExperience leading global campaigns, analyst relations, and content strategyLeadership of small, high-performing cross-functional teamsAttributesHands-on builder and operator as well as strategic leader.Commercially astute, analytical, and metrics-driven.Collaborative and credible with Sales and Product.Excellent communicator and storyteller.Pragmatic, disciplined, and results-orientedSuccess Measures (First 12 months)HubSpot fully implemented and integrated with SalesforceMarketing dashboards and KPIs live across all regionsClean, enriched global contact database establishedMarketing-sourced pipeline consistently delivering 40-50 % of new ARRMeasurable uplift in top-of-funnel lead volume and conversion ratesStrengthened analyst rankings and brand visibilityBenefitsFlexible working25 days annual leave + bank holidays1 day of birthday leave per yearPrivate Medical Insurance which includes gym membership discounts and many other rewardsDental, Vision and Hearing insurance coverPension SchemeCycle to Work schemeAll applicants must have right to work in the United Kingdom.Avolution is an equal opportunities employer.