Senior Manager, Media Relations

POSTIION: Senior Manager, Integrated Media - Healthcare PR/Communications
LOCATION: London
Who is
dna
?
dna Communications
is an integrated medical & health communications agency. Part of The Weber Shandwick Collective and IPG DXTRA Healthcare ecosystem, the
dna Communications
Public Relations team
creates cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.

Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreography stories that make a real and meaningful impact for some of the world's leading brands and businesses

They pride themselves on their supportive team-led culture with a strong focus on work/life balance, team collaboration and proactive development and training for progression.

What is the role?
We are looking for a Senior Manager, Integrated Media to join one of the most exciting healthcare teams in the business, with a track record of securing prominent placements for scientific breakthroughs and unsung health injustices. You will be the go-to point of contact for media counsel across a range of growing accounts, working closely with the Health PR Lead. No day will look the same: you might be called on to devise a handling plan to increase awareness of a forgotten disease, take to the phones to pitch in a story about cutting-edge scientific research, or dive into a new client proposal.

The Senior Manager (SM) will be proficient at leading day-to-day account work and able to demonstrate agile strategic thinking based on their own judgement and knowledge. They will be responsible for managing account team members, and will play a driving role counselling clients and building the business base.

Responsibilities Include

• Develop integrated earned and paid media strategies for current and new clients
• Oversee and implement media campaigns to achieve high-quality coverage and minimise issues around client activities
• Advise and work within matrix teams including client experience, digital, creative and strategy, to integrate media into client programmes
• Prepare media and briefing materials for a range of platforms and to help clients communicate effectively
• Establish strong relationships with key local and international health media across print, broadcast and online
• Act as the primary point of client contact, leading calls/meetings and providing advice on media handling leveraging industry knowledge/experience
• Participates in growth and business development with new/existing clients across the network
• Project management including budget oversight, internal resourcing and supplier contracting
• Coach and develop direct reports/junior staff

Who are you?

• Passionate about media relations and health communications
• Experience in a media/PR agency and/or press office within healthcare
• A trusted source on health media trends and healthcare news developments
• Knowledge of press writing principles and multimedia content development
• Adept at developing relationships with stakeholders at all levels
• Understand the major national health systems, relevant global agencies and healthcare ethics/compliance frameworks (e.g. MHRA, ABPI)

dna is part of The Weber Shandwick Collective, the IPG DXTRA family and wider Interpublic Group. Check out more about team, the work, and what it's like to work at Weber Shandwick here

At IPG DXTRA we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Our Values And Behaviours
Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:

• CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
• INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
• COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
• IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients and the world

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