Senior Digital Marketing Executive

About the role

Moore South is a professional accountancy and business advisory firm with five offices in the South of England. Our Southampton office, based in Ocean Village, is looking for a proactive and results-driven Marketing Executive to play a crucial role in enhancing client retention and engagement. As we continue to grow, we are seeking an ambitious professional who can support our strategic marketing efforts to nurture and strengthen client relationships while also contributing to our wider business development objectives. This is an exciting opportunity for a marketing professional who is passionate about client retention and engagement. If you are looking for a role where you can make a real impact on client relationships and business growth, we'd love to hear from you.

Key Responsibilities

• Work closely with partners to challenge, develop, and implement strategic client retention initiatives with the support of the marketing manager.
• Develop and manage client-focused multi-channel communication campaigns that enhance engagement, loyalty, and satisfaction.
• Produce and optimise high-quality, engaging content including reports, newsletters, case studies, and industry insights.
• Develop and send targeted email communications using the Force 24 email marketing platform, continuously seeking ways to enhance engagement rates of existing clients and targets and continuously look to improve the process
• Manage and maintain the CRM system, leveraging data insights to identify client trends, cross-selling opportunities, and potential risks.
• Support and execute internal marketing initiatives to ensure consistency in brand messaging and internal engagement.
• Assist in keeping social media and the website updated with client-focused content and news.
• Assist in organising and executing events, including client webinars and networking opportunities.
• Develop and send targeted marketing e-communications to enhance client retention and engagement.
• Research and communicate market trends and client feedback.
• Support data managers and partners in analysing client data within designated profit centres.
• Assist with database management, ensuring data is up-to-date and effectively used for retention strategies.

About the candidate

You will have experience in delivering marketing and business development plans, with a strong focus on client retention and engagement. You will have a good understanding of the full marketing mix, including client communication strategies, data analysis, and multi-channel marketing. Your ability to build strong relationships with both internal and external stakeholders will be key to your success in this role.

Skills and Expertise

• Degree or CIM qualification desirable.
• Minimum of 2 years' experience in a similar marketing or client-focused role.
• Strong understanding of marketing strategies with a focus on client retention and engagement.
• Confident in influencing, challenging, and collaborating with key stakeholders to drive client-focused initiatives.
• Basic knowledge of Moore UK, its services, and key industry sectors.
• Excellent organisational, time management, and interpersonal skills.
• Energetic and proactive, with the ability to take initiative, drive processes, and make things happen.
• Knowledge of digital marketing, CRM systems, and data analysis.
• Effective communicator with confidence in presenting and engaging with clients.
• Ability to quickly adapt, learn, and contribute to a fast-paced environment.
• Basic understanding of professional services, preferably within accountancy or law firms.
• Strong IT skills, particularly Microsoft Office, with experience in managing databases, email marketing tools, and website content management systems.

Who we are

With close to 100 team members spread across our five office locations, we have a unique perspective on what drives business, what motivates people – and achieves results.

From a single office set up in the South of England more than 75 years ago, Moore (South) LLP has continued to develop and grow as a team.

With five offices in; Chichester, Guildford, Isle of Wight, Salisbury and Southampton, we share resources, knowledge and experiences to deliver a solid service offering to our clients and to develop the next generation of leaders. We are an innovative firm constantly evolving and developing to become more efficient.

Whilst Moore (South) values its independence, we are able to amplify our abilities offering and tap into specialist knowledge, personal support and technology provided by fellow members in the Moore UK and Moore Global Networks for the benefit of clients and team. At Moore (South) we are a family that believes in each other and supports each other, this is what makes us different.

Our People

We recognise our people are at the heart of the firm and our greatest asset. Our people have a wealth of technical and industry knowledge, leveraging an unrivalled mix of commercial experience and in-depth market insight. Our people are professional, hard- working, friendly and approachable with commercial awareness and a passion for what they do.

Our commitment to developing our people and providing an environment in which they Our people can thrive is therefore paramount to us. We offer a varied and interesting career, fully supported by an excellent learning and development programme, and with the potential for progression.

We're an inclusive employer

We are passionate about inclusion and we seek to attract talented individuals from a wide and diverse talent pool. Our business is made stronger by the different perspectives and experiences of our people, and it is important and in line with our values that we continue to build a workforce which is representative of our society.

Job Type: Full-time

Benefits:

• Company pension
• Enhanced maternity leave
• Enhanced paternity leave
• Flexitime
• Health & wellbeing programme
• Referral programme
• Sick pay

Work Location: In person