Senior Digital Marketing Specialist

2 days ago

Southampton, United Kingdom Benefex Full time

Are you a rounded digital marketing specialist looking for a step up?

We are Benefex, a technology business enjoying a period of rapid growth. There’s never been a more exciting time to join our marketing team, to help spread the word on the amazing world of employee experience.

**What’s involved?**

Reporting to the senior marketing manager and working closely with colleagues across content, events and campaigns you’ll be responsible for executing the digital elements of our campaigns, specifically:

- Build and maintain landing pages and forms using our website CMS, currently Umbraco.
- Report on digital marketing activity using web analytics tools, specifically Google Analytics.
- Maintain marketing prospect data on Salesforce CRM.
- Manage marketing agency activities including paid campaigns and website development projects.

You’ll be used to working closely with the design and digital team to meet tight production deadlines and managing a roster of partner media channels to amplify our campaign success. And you’ll ensure that each activity is tracked and measured within a campaignstructure on Salesforce and Pardot.

To be successful in this role, you’ll have:

- Solid marketing automation experience. Experience with Pardot is highly desirable but we’re equally keen to hear from people with experience using other marketing automation platforms such as Marketo or HubSpot.
- Website CMS experience (e.g. Umbraco, WordPress) and Google Analytics
- CRM system experience (Salesforce)
- A qualification in Marketing

Nice to haves would be HTML, Google Tag Manager, Data Studio, and Search Console and photo editing tools (Photoshop).

In return, you’ll get to work somewhere truly amazing. The Benefex proposition is about delivering exceptional employee experiences, every day. And that goes for our own people as well as our customers. In October 2020, we were crowned 'Best Supplier toWork for' at the prestigious Employee Benefits Awards. We believe in giving all our people the autonomy to do the right thing for our customers and deliver consistently excellent results, because life is too short to spend it dreading Mondays.Sound like therole for you? If so, please get in touch, as we’re looking to recruit into this position as quickly as possible.

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