Product Marketing Manager

7 days ago

Nottingham, Nottingham, United Kingdom Alchemy Full time £60,000 - £120,000 per year


To lead the Product Marketing function, delivering customer
research and go-to-market strategies across the client's product portfolio.

PRINCPAL DUTIES AND RESPONSIBILITIES

The role holder will be responsible for:

Understanding the market


•
Research markets, gain an
understanding of sources of industry and market data


•
Seek out industry reports,
articles and attend relevant events

Understanding customer needs


•
Clearly articulate customer
problems in our markets (by industry) and how our products solve them


•
Speak regularly with
customers, conduct win/loss analysis, run surveys, review analytics, and
continuously validate this understanding

Competitor analysis


•
Understand the competitive
landscape and clearly articulate our USPs and those of competitors


•
Track and analyse competitive
pricing and feature gaps

Go to market and commercial planning


•
Guide the quarterly Sales
& marketing plan through identification of target sectors/ industries and
market problems/ use cases for each territory


•
Coordinate Marketing and Sales
campaigns, Sales training, and Product Marketing activity to support revenue
generation


•
Ensure alignment of
go-to-market roadmaps to the Product Business Plan

Pricing


•
Set product pricing, based on
thorough market analysis, and develop pricing strategy for each product

Product Positioning


•
Provide product specification
and pricing guides to support go-to-market activities


•
Arrange and support sufficient
training for Sales teams


•
Liaise with marketing to
ensure effective communication of problem, solution, features and benefits to
customers


•
Support Product Owners in
producing clear positioning statements and demos


•
Ensure Sales knowledge bases
remain up to date and well curated, including the Use Case Dashboard

Line manage Product Owner and Product Analyst


•
Coach and develop your team,
ensuring clear objectives aligned to business objectives and focused
development plans to support succession planning


•
Act as a support/ escalation
point in dialogue between Product, Marketing and Sales


•
Support Product Owners in
producing clear positioning statements and demos

SKILLS/EXPERIENCE:

The job holder will be an exceptional candidate, with a
proven track record in a similar role. In particular, they are required to
have:

Essential


•
Experience in customer
research, pricing, and product marketing


•
Good interpersonal skills and
experience of interacting with internal and external customers


•
Proven experience working with
cross-disciplinary teams


•
Commercial acumen


•
The ability to understand
complex technical concepts and present them simply


•
Experience working in a
Product function


•
Strong line management
experience


•
Developing, delivering, and
supporting business processes

Desirable


•
Exposure to SMS and telecoms


•
Background in SaaS


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