Director of Audience Experience

6 days ago

London Area, United Kingdom Serpentine Full time £80,000 - £150,000 per year

Are you a visionary leader who thrives at the intersection of creativity, audiences, and innovation? Serpentine is seeking a dynamic Director of Audience Experience to shape how millions of people encounter art onsite, online and beyond. We're looking for someone who is energised by big ideas, motivated by impact, and ready to champion audiences at the heart of everything we do. If you're excited by the power of art to spark dialogue, shift perspectives and shape culture, this is your moment.

This is a rare opportunity to influence the full breadth of Serpentine's audience experience during a transformative period for the organisation. You'll lead our marketing, digital content and visitor experience teams, creating a seamless journey that connects people to art wherever they are - whether stepping into our galleries in Kensington Gardens or engaging with our global digital platforms. From developing innovative audience engagement strategies and expanding our reach, to strengthening onsite welcome and driving digital storytelling, you'll play a major role in doubling our annual engagement to two million people by 2026. Working closely with curators, artists and programmers, your work will ensure Serpentine remains a pioneering, inclusive and accessible home for contemporary art and ideas.

To thrive in this role, you'll bring a strong track record in diversifying and growing audiences, coupled with imaginative brand and engagement leadership. You'll be fluent in digital platforms and storytelling, skilled in using insight and analytics to shape strategy, and confident in building meaningful partnerships that amplify reach and impact. As a seasoned leader, you'll empower high-performing teams, champion inclusion and accessibility, and communicate with clarity, creativity and purpose. Most importantly, you'll bring genuine passion for connecting people with art and for expanding who gets to experience it.

If you're ready to shape the next chapter of one of the world's most forward-thinking art institutions, we'd love to hear from you. Joining Serpentine means contributing to an organisation rooted in experimentation, collaboration and bold ideas - guided by leaders Bettina Korek and Hans Ulrich Obrist and connected to diverse communities both locally and globally. This is an extraordinary opportunity to make a profound impact on how audiences encounter art today. Apply now and help us imagine what's possible.

Please see our candidate pack for further details.

The closing date for applications is midnight on Sunday 14 December 2025 at midnight.

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