Director, Audience

At Better Collective, we are redefining the sports media landscape by creating engaging and innovative content that captivates audiences across the globe. We are recruiting a Director of Audience to spearhead the development of new content formats and audience growth across emerging channels and markets that unlock new monetization opportunities. 

This is a fast-paced and dynamic role that requires a strategic thinker with a deep understanding of audience behaviors, analytics, digital best practices and emerging trends in media consumption. The position requires exceptional interpersonal skills and the ability to deliver change across a large, international organization.

Key responsibilities

Content Innovation:

• Collaborate with existing teams to develop and execute strategies for creating innovative content formats that resonate with target audiences and set new industry trends.

• Work with editorial, commercial and product teams to brainstorm, prototype, and launch new content initiatives across various media formats (e.g. apps, video, podcasts, interactive content, newsletters etc).

• Evaluate the success of new formats using performance metrics and audience feedback, iterating based on insights to maximize impact.

Channel Expansion:

• Identify and explore emerging platforms and new distribution channels that align with audience growth objectives.

• Develop and execute content strategies to grow audiences, maximize engagement and improve discoverability across platforms, including (but not exclusively) social media, Google Search & Google Discover.

Audience Insights:

• Analyse audience data and monitor platform trends to inform content and channel strategies tailored for growth and engagement, ensuring our content resonates with existing and new audiences.

• Foster community building and fan loyalty through interactive content, events, and personalized experiences.

• Drive knowledge sharing covering digital best practices, data literacy and audience engagement strategies.

• Produce regular performance insights reports to help leaders assess performance  effectiveness and refine approaches.

Monetization Strategy:

• Collaborate with the business development team to identify monetization opportunities across new content formats and channels.

• Develop and implement strategies to convert audience engagement into revenue through subscriptions, partnerships, advertising, and other monetization models.

• Regularly assess the performance of monetization strategies and adjust tactics to optimize revenue generation.

Collaboration and Leadership:

• Partner closely with leaders in our international hubs to integrate audience insights into actionable growth strategies.

• Work closely with cross-functional teams, including editorial, business intelligence, product and commercial, to ensure alignment and effective execution. 

• Act as a thought leader within the organization, fostering a culture of innovation and experimentation.

Requirements

• At least 7 years of media experience, including in audience strategy, digital media, visual journalism or editorial leadership.

• Experience directing editorial strategy and connecting it to brand and business impact.

• Demonstrated success in growing audience reach and engagement through innovative editorial strategies.

• Excellent analytical skills with a track record of translating audience data into editorial action, using it to shape strategies and inform distribution.

Preferred qualifications/skills

• Experience in audience development, social media, or a related field

• Excellent communication and collaboration skills, with the ability to work effectively with multiple teams and stakeholders.

• Familiarity with social media platforms and best practices for engagement

• Knowledge of SEO and content optimization best practices

• Creative problem-solving skills and a willingness to experiment and try new strategies

• Superb communication and leadership skills, with the proven ability to influence decisions and collaborate effectively across departments.

• Ability to work independently while also thriving in a fast-paced, collaborative environment.

• Self-starter with a track record of adaptability and problem-solving in a rapidly evolving media landscape.

• Strong understanding of content formats, digital platforms, and emerging media trends.

What we offer

• Competitive salary and benefits package.

• A hybrid work environment (2-days in London office)

• Opportunities for professional development and career advancement.

• The chance to make a significant impact on the future direction of sports media business.