Brand Manager

Role Purpose

The Brand Manager will be responsible for strengthening and safeguarding the firm's brand. They will provide brand governance, creative guidance and brand expertise to ensure consistent brand application across all offices and touchpoints [internally and externally]. The key priorities will be developing a brand governance framework, monitoring brand implementation and usage, embedding brand best practice across the business and managing a comprehensive programme of brand training.

Key Responsibilities

Brand Strategy & Governance

Support the development and implementation of brand strategy.

Develop a brand governance framework to allow effective brand management across jurisdictions and cultures.

Act as guardian of the Fieldfisher brand, governing the use and activation of the brand to ensure consistency with the brand strategy and guidelines across all internal and external communications, across the network.

Manage, maintain and evolve brand guidelines and frameworks to enable adoption and consistent application across the business.

Act as a resource for team members to understand and uphold the brand strategy.

Act as brand consultant to business units, the wider marketing team and peers at the firm.

Establish and maintain a regular review process and change management approach with respect to brand strategy and visual identity (including channel specific brand audits to highlight and share best practice and respond to non-compliance)

Creative Guidance & Quality Control

Provide direction and feedback to internal teams and external creative agencies.

Ensure all business development, marketing, digital, and communications outputs align with brand identity, tone of voice, and positioning.

Champion creativity while balancing the needs of a professional, corporate environment.

Stakeholder Engagement

Act as a Brand Ambassador, partnering with marketing, communications, business development, HR, and senior leadership to embed brand best practice.

Engage and influence key stakeholder groups to ensure both brand adoption and understanding of our brand identity, interpretation and creative expression.

Develop, and lead, brand training for our key stakeholder groups.

Project & Supplier Management

Oversee brand-related projects, ensuring delivery on time, on budget, and to the highest standard.

Manage external brand agencies and suppliers, ensuring effective collaboration and quality outputs.

Oversee brand asset management, ensuring ease of access and correct usage.

Measurement & Reporting

Track and report on brand performance, using audit data, stakeholder feedback, and market insight.

Provide recommendations to continuously strengthen the firm's brand presence and impact.

Key Skills & Experience

Deep understanding of brand strategies and can educate colleagues on how the visual identity supports those objectives.

Proven experience in brand management, ideally within professional services, financial services or consulting sectors.

Strong track record in brand governance, development of brand guidelines, and execution of brand audits.

Ability to understand and interpret existing brand guidelines when developing new assets and templates

Excellent creative judgement, with the ability to brief and evaluate creative work effectively.

Strong project management skills; able to manage multiple priorities, deadlines, and stakeholders.

Excellent written and verbal communication skills; able to influence, educate, and inspire colleagues at all levels, cross-border and cultures.

Experience working with external creative and brand agencies.

Knowledge of brand asset management platforms

Analytical mindset with ability to use insight and feedback to inform brand strategy.

Personal Attributes

Confident, collaborative, and able to work effectively across a partnership environment.

Diplomatic and persuasive, with the credibility to influence senior stakeholders.

Detail-oriented with high standards, but pragmatic in driving solutions.

Creative thinker with strong problem-solving skills.

Passionate about brand and its role in supporting business growth and reputation.

Who are we looking for?

• We don't have a type. We believe our differences are our strength; varied cultures, approaches and experience can only benefit us.

What do we offer?

• You can be yourself: It takes everyone to make us who we are. We're a culture of diverse perspectives, with each of us making unique contributions that make us better together.
• In the office or WFH?: We think the best balance is more time in the office than at home, so we operate a 60:40 rule.
• Beyond salary: We offer plenty of benefits; private medical insurance, health cash plan, dental insurance, life assurance, critical illness insurance, matched pension contributions up to 7%, holiday trading, plus many more. Visit: Reward & Benefits ¦ Fieldfisher.
• Modern Office Space: Located in the iconic Titanic Quarter with excellent commuter links and parking nearby.
• Nurturing your talent: Take a 'build a career' approach to your training. You'll be on a pathway but free to wander if you see something you'd like to study more closely.
• Funnel your interests: You have a life outside work, and we can help it to flourish. Join clubs, affinity networks, inclusive events, and pro bono/charity initiatives.

Inclusion is not exclusive:

If all our differences are highlighted, no one stands out for being different. At Fieldfisher, all our rich diversity is celebrated.

We will provide the equipment to allow you to shine, at interview and beyond. Just let us know what you need.

For accessibility information on our Belfast office, visit: Accessing Fieldfisher Belfast Hub ¦ Fieldfisher

What to do next:

• Click 'Apply Now', complete an online application and upload a CV.
• Successful applications will be invited to a 20–30-minute introductory call with a recruiter.
• Every role recruits differently. But we'll always let you know what to expect from the process, so you get no surprises.
• For hybrid opportunities, you'll be invited to visit our offices for a face-to-face meeting.
• We try to make sure the process takes around 2-3 weeks only, but we can't always promise that. We will work around everyone's availability. You can contact us at

We recruit on a rolling basis. Your application may be reviewed before the application deadline. We accept applications until we have filled the role.

Fieldfisher is a European law firm with market-leading practices in many of the world's most dynamic sectors. We are an exciting, forward-thinking organisation with a particular focus on technology, financial services, energy & natural resources, and life sciences.

We are a law firm built around people with all their diversity and we strike a healthy balance between legal excellence and a down-to-earth practical approach to our clients' needs. We believe The Future is Human, so we choose a collaborative approach with an intense focus on the end-user and consider carefully how to shape our services to add the most value to our clients.