VP, Global YouTube

At BMG, we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We're committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

VP, Global YouTube (FTC)

London

Your Mission

We are looking for a VP of Global YouTube to join our team. This position is fixed term contract.

We're building for the future with a focus on AI-native strategies and deeper integration with YouTube's evolving platform capabilities — from Shorts to premium content — unlocking new creative formats, fan engagement opportunities, and long-term value for our artists.

Are you a fast learner and an adaptable team leader, keen to be part of the world's fastest growing music company and eager to grow into a constantly changing environment? Then this might be for you.

What You'll Be Doing

• Lead BMG's innovative global YouTube team across our offices in LA, New York, Nashville, London and Berlin. 

• Manage and develop BMG's global YouTube commercial partnership across all partnership levels and teams.

• Stay ahead of YouTube's evolving ecosystem by understanding and leveraging emerging tools like Veo2, AI-generated playlists, and Gemini — using them to shape strategy, content formats, and campaign execution that drive discovery, engagement, and revenue for artists.

• Develop strategies for premium and alternative content across different formats (e.g. long-form and short-form), rosters (catalogue and frontline) and based on audience consumption by device.

• Drive growth through deep, strategic collaboration with global content owners—record labels and publishers—while working in lockstep with repertoire teams across multiple territories to elevate release strategies and execute culturally impactful campaigns.

• Collaborate closely with key stakeholders across departments, e.g. repertoire, marketing, data and digital management teams as well as supply chain, finance and royalties to determine areas of platform performance improvement and growth.

• Provide strategic guidance and hands-on leadership to ensure partnership initiatives are not only aligned with business goals, but executed with clarity, accountability, and measurable impact across teams.

• Leverage data and performance tools to actively monitor account health, drive accountability, and surface actionable growth opportunities—translating insights into strategy that delivers measurable results.

• Track streaming performance across markets, projects, and catalog on a daily basis—translating trends into clear, actionable recommendations that drive momentum and deliver results.

• Stay ahead of platform updates, feature rollouts, algorithm shifts, and emerging trends—ensuring we're not just reacting to change but anticipating it, so our strategies remain competitive, culturally relevant, and built to perform.

What You Bring

Demonstrated experience working within the world of YouTube or in a similar position across business development, commercial music licensing, global digital music publishing, social media or gaming platforms. 

AI-proficient and/or savvy.

Champion a deeper understanding of artists and audience behavior by translating complex data into sharp, actionable insights. Build clarity through high-impact storytelling—leveraging dashboards, reporting, and creative analysis to influence platform strategy, partner alignment, and artist outcomes.

Proven experience leading and developing a diverse and/or geographically dispersed teams.

Proven experience in partner relationship across any social or commercial platform.

Experience in working closely with artists, artist management teams and senior executives.

Must have strong knowledge in UGC (user-generated content) strategy, claiming and building owned and operated channels.

Hands-on experience navigating YouTube and/or similar platforms—across both short-form and long-form formats—and understand how to drive growth across multiple commercial models, including AVOD, SVOD, and hybrid monetisation strategies.

Demonstrated experience leading and developing high performing teams as well as partner relationships. 

First class written and verbal communication, with outstanding interpersonal and networking skills. 

Now What's In It For You?

25 days pro-rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthdayFlexible working opportunities.Subsidised gym membership.Private Health Insurance.Competitive pension scheme.All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.Annual gig allowance.Artist showcases.Cycle to work scheme.Season Ticket LoanWorkplace Nursery SchemeAccess to our Employee Assistance Programme.Give As You Earn Scheme .A fun and sociable office environment.

Ready to shape the future of music?

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

As a Disability Confident Committed organisation, we are dedicated to ensuring that candidates with disabilities are given a fair opportunity to demonstrate their abilities. Therefore, we guarantee an interview to applicants with disabilities who meet the essential criteria for the role. Please note – there may be exceptional circumstances where the volume of applicants means we cannot interview all eligible candidates. If you have any questions about the Guaranteed Interview Scheme or would like to confirm your eligibility, please reach out to us at

 Company: BMG Rights Management Services (UK) Limited | Job ID: 281565

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