UX Designer

We're on the hunt for a UX Designer to help shape the future of how millions of people use Mumsnet.

This role sits within the Product team, working alongside Product Managers and Engineers to design experiences that make our platform more useful, engaging, and valuable. You'll play a key part in not only solving user problems, but also spotting new opportunities — researching ideas, testing assumptions, and designing solutions that are worth building because they work for both users and the business.

We care more about understanding user needs and making progress toward our product goals than about polishing pixels. You'll use research, data, and AI tools to move quickly, validate ideas early, and make sure what we deliver makes a real impact.

Who we are

Mumsnet is the UK's biggest website for parents, and our purpose is to make their lives easier. We've got some of the busiest forums in Europe, with users offering each other advice and support 24/7 (as well as more content, bloggers, videos, events and campaigns than you can shake a rattle at). We want to be indispensably useful for parents, and a great place to work.

Why work for us?

We focus on steady, sustainable growth, putting purpose (to make parent's lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet. Most importantly we're looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we'll do our best.

We're committed to diversity and equality (see our policy here) and we think we're second to none in the all-round support we offer to parents and carers at work (see our parental leave policies here). Working for Mumsnet means never having to pretend you don't have a family or other commitments, and we promise never to keep you away from a school appointment. 

We have a healthy line-up of sandwich lunches, knowledge sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town's excellent pubs and restaurants.

Requirements
What you'll be doing

• Partner with Product Managers and Engineers to identify user needs, define problems, and create solutions that meet both user and business goals.
• Explore and validate opportunities — combine user feedback, analytics, and experimentation to identify high-impact problems worth solving.
• Design end-to-end experiences across web and mobile, from early sketches and prototypes to production-ready designs.
• Conduct usability testing and research alongside Product Managers, translating findings into actionable design recommendations that guide product decisions.
• Use AI tools and automation to speed up repetitive work, generate early design ideas, and focus on high-impact problem solving.
• Partner with Engineers to ensure designs are feasible, implemented with care, and deliver the intended experience.
• Contribute to Mumsnet's design system to maintain consistency, accessibility, and efficiency across our platform.

What we're looking for

• 3+ years of experience designing digital products with measurable impact.
• Strong ability to translate research and insights into practical, validated design recommendations.
• Experience working across the full design process: discovery, ideation, prototyping, validation, and delivery.
• A portfolio that shows how your work solved meaningful problems or created value for both users and the business.
• Confidence using Figma and familiarity with accessibility and design systems.
• Enthusiasm to use AI tools to accelerate design thinking and testing.
• Clear communicator who can work collaboratively with cross-functional teams.
• A product mindset — you care about outcomes, not just outputs.

It'd be nice if you had

• Experience designing for content heavy or community-driven platforms.
• Familiarity with analytics tools (e.g. Amplitude, HotJar) to inform design research and/or measure design impact.
• Experience running discovery processes and collaborating on product roadmaps.
• Knowledge of experimentation (e.g. A/B testing, concept validation) to help guide design decisions.

How we'll support you

• Weekly 1-1's with line manager to review progress, agree roles, provide support
• Bespoke learning platforms to support your development - bi-weekly DEAL (Drop Everything And Learn) sessions, training to be agreed with your line manager
• Regular Lunch & Learn sessions
• Buddies
• Mentors

This role reports into the Head of Product and is based at our offices in Kentish Town. This role is envisaged as full-time but we are happy to consider flexible options for the right candidate.

Benefits

Hybrid: 2 days/week at our Kentish Town office (although it's possible to do more office days if it suits you).

Buy More Holiday Scheme
Sometimes 25 days just isn't enough. If you need extra time to chase the sun, extend a trip, or just enjoy more lazy mornings, you can buy extra holiday days to make it happen.

Cycle2Work Scheme*
Fresh air, exercise, and no more cramped commutes? Sign us up. Our Cycle2Work scheme helps you save money on a new bike, so you can pedal your way to work (or just around the park).

EMI Share Options Scheme (After 12 Months)
After a year with us, you'll have the chance to own a piece of what we're building together through our EMI share options scheme. Because when we grow, you should benefit too.

Employee Assistance Programme
Life isn't always smooth sailing, and that's why we offer confidential support whenever you need it—whether it's advice, counseling, or just someone to chat to. 

Mumsnet Workplace Pension Scheme
Thinking about your future? We contribute to your pension to help you build financial security for later on. Retirement may seem far away, but it's never too early to plan.

Electric Vehicle Scheme*
Go green and get behind the wheel of an electric car at a more affordable rate. Better for the planet, better for your wallet, and let's be honest—EVs are just really fun to drive.

Bespoke Learning Subscriptions + Weekly "Drop Everything and Learn" Time
We believe learning should be part of your job, not an afterthought. That's why we provide tailored learning subscriptions and set aside dedicated time each week for you to step away from work and level up your skills.

Leisure & Retail Perks via Perkbox
Who doesn't love a good discount? With Perkbox, you get exclusive deals on everything from gym memberships to your favorite high-street brands. Treat yourself

BUPA Private Medical or Dental Cover*
Your health matters, full stop. We offer private medical cover through BUPA, so you can access the care you need, when you need it. 

Enhanced Parental Leave

Welcoming a new addition to the family is a big moment, and we want to support you every step of the way. Our enhanced parental leave gives you more time to bond, adjust, and soak up those early days—because family comes first.

Wellness Benefits (Daily Workouts & Meditations via Perkbox)
A healthy mind and body make for a happy team. Whether it's a quick morning workout or a lunchtime meditation session, Perkbox gives you access to wellness resources to keep you feeling your best.

Monthly Team Social Events
Great teams are built on great connections. Once a month, we get together for a social event—whether that's a meal, an activity, or just an excuse to get together and have fun.

Annual Team Bonus Opportunities
When we do well, so do you. We offer annual bonus opportunities based on team performance, because success is always better when it's shared.

*Eligible upon successful completion of probationary period

Where we are

We are in the office on Wednesdays and Thursdays, and are based in sunny Kentish Town,  where you're never more than 500 metres away from a sourdough pizza and an elaborately refurbished pub.

Want to know more

Check out Mumsnet: Our Culture - our guide to what it's like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.

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