Business Development Manager On-Trade London
2 weeks ago
The role:
You'll be accountable for developing and managing an account base of customers spanning the Independent On-Trade (IFT). You will be responsible for leveraging the Master of Malt (MoM) Trade wholesaler supply platform, widening its footprint, and growing the value contributions across these channels within the associated customers.
You will drive distribution, visibility and activation of the Maverick Drinks brand portfolio, including our key exclusive Distribution Brands, across your customer base; acting as a consultant to the trade, bringing customers on the craft spirits journey.
Primary tasks and responsibilities
- Using your knowledge of your territory, maintain existing account relations, while creating new business opportunities across your region, and establish a broad and diverse customer base across the On trade and agreed Wholesalers.
- Identify business building opportunities, understanding Net Revenue and Margin contributions per brand, to grow out suitable investment plans that drive incremental growth.
- Work collaboratively with the internal stakeholders - Brand and Customer Marketing, Route-to-Market (RTM) colleagues and MoM Trade teams - to assist in building appropriate support plans, driving ROI with long term vision.
- Use your expertise in the spirits and wholesale categories, and your knowledge of the consumer journey, quoting category trends and insights, to facilitate decision making and product ranging, growing out the MoM Trade basket spend, whilst ensuring a greater presence for our own core Maverick brands in trade and wholesalers.
- Drive distribution, visibility and rate of sale of products of our core Maverick brands, subsequently leveraging these listings to further establish distribution of the wider brand portfolio
- Liaise with the appropriate external RTM Sales Managers to work collaboratively, unearthing new opportunities to support existing distribution and land new distribution, with a clear and robust ROS plan applied.
- Partner with our 3rd party brands on activations and brand building when necessary within the relevant area and prestige client/partner base (for example 5 star hotels, high-end cocktail bars and restaurants) and specific wholesalers.
Requirements
- Demonstrative experience of quality Account Management within the Spirits industry, including selling-in new products or range extensions.
- Experience of new business development within the On-Trade and Wholesale and/or Indy Retail sector desirable.
- Experience and knowledge of the designated region and the key spirits players within it.
- Strong working knowledge of UK spirits business - brands, venues, trends, innovation.
- Strong product knowledge spanning all categories of spirits, preferably along with an understanding of the craft spirits category.
- Demonstrative skills in commercial investment builds and management, including an understanding of spend vs costs and overall contributions.
- Strong numeracy, language and negotiation skills.
- Wine & Spirit Education Trust (WSET) Qualification at Higher Level would be desirable, as would degree level education.
- Curation of cocktail lists and skills in trade marketing would be hugely valuable.
Benefits
We're all about boundless curiosity, so you'll discover loads of opportunities to spark your creative flair and work along-side unreal talent who all have the same job description, to 'Make Atom Successful.' Trust is at the epicentre of all that we can do, so you'll work in a transparent and honest environment where we have each other's backs, and be free of aging corporate policies and rules.
Life here's about so much more than pay and benefits - you might get a slightly higher salary if you cram onto an expensive, crowded commuter train into the city, but you'll struggle to find a company with the flex, agility and unique-ness that we have. In short, we've got you covered financially but if money is your main driver, we're not for you.
We hate waste in all of it's forms and time is no different, so we're focused on productivity and output rather than when or where you work, or what you wear into the office - you can come in fancy dress for all we care This means that although we can't promise anything, flexible working options are built into our DNA.
Along with the usual stuff you get for turning up to work each day, you'll also get a healthy staff discount on our world-class range (just in case that makes a difference).
We don't sit still, and there's a lot more to come... Apply now if you want to join us.
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