Product Proposition Director

Established in 2004,
OLIVER
is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of
The Brandtech Group
, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our
AI solutions
enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Product Proposition Director
(9m FTC)

Location:
London, England, United Kingdom (Hybrid)

Hours:
12pm-7.30pm

About the role:
As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market.

We are seeking a Product Proposition Director to join our strategic partnership with a prominent international B2B events organisation, supporting their North American division. As a vital member of a 12-person team, you will contribute significantly to achieving key performance indicators, focusing on optimising attendee revenue for two event portfolios in the region.

In this role, you will work closely with the client's marketing team to define, reshape and implement transformative revenue and growth initiatives, foster best practices, and help define future strategies that will drive sustained growth and success.

Our client is a leader in their industry, known for their ambition and innovation. They seek a collaborative partner to help them achieve their strategic goals, and this position is central to fulfilling those objectives.

What you will be doing:

• Develop and manages the commercial strategy and delivery with reference to specific events, propositions and products.
• This role involves understanding customer needs, market trends, and competitive landscapes to create compelling propositions and B2B offerings that drive business growth and revenue uplift.
• Key responsibilities include:
• Research and Analysis: Conducting or sourcing market research and sizing, analysing customer needs, and evaluating competitor offerings to identify opportunities and define segmentation/target audiences.
• Proposition Development: Collaborating, creating and refining compelling value propositions (ticket pricing, add-ons), including product features, pricing, and marketing strategies.
• Business Case Development: Developing robust business cases, including financial analysis, to justify investment in new or enhanced propositions, and impact on commercial projections.
• Cross-Functional Collaboration: Working with various teams at OLIVER and the client (e.g., marketing, sales, product development, technology, legal, compliance) to ensure seamless proposition development and launch.
• Programme Management: Participating in project teams to deliver propositions on time and within budget, often acting as the business lead.
• Performance Monitoring: Working alongside Data Strategists to assess the success of propositions and identify areas for improvement.
• Stakeholder Management: Communicating effectively with stakeholders at all levels to gain buy-in and support for propositions. Including. Effective briefings and pitching of ideas.

What you need to be great in this role:

• Strategic Thinking: Ability to develop and articulate a clear vision for propositions and align them with overall business objectives.
• Commercial Acumen: Understanding of business objectives, financial analysis, and the ability to identify opportunities for revenue growth.
• Analytical Skills: Strong analytical and problem-solving skills to assess market data, interpret trends, and make data-driven decisions.
• Communication Skills: Excellent written and verbal communication skills to effectively convey complex information to diverse audiences.
• Project Management: Proven ability to manage projects from concept to completion, including planning, execution, and monitoring.
• Customer Focus: A deep understanding of customer needs and the ability to champion their perspective throughout the proposition lifecycle.
• Stakeholder Management: Ability to build and maintain strong relationships with stakeholders across different teams and levels.
• Strong critical-thinking and problem-solving skills
• Understanding of tracking customer journeys across channel inc. journey analytics, tagging and implementation, platforms such as GA & Adobe
• Desire to continually learn and push the boundaries
• An active interest in behavioural science approaches and techniques – and how this can be delivered through data
• Confidence and comfortable working in a fast-paced, changing environment
• Collaborative team player, open minded
• Ability to work with and influence stakeholders at all levels

Our values shape everything we do:

Be
Ambitious
to succeed

Be
Imaginative
to push the boundaries of what's possible

Be
Inspirational
to do groundbreaking work

Be
always learning and listening
to understand

Be
Results-focused
to exceed expectations

Be
actively pro-inclusive and anti-racist
across our community, clients and creations

OLIVER,
a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.