Social Media

1 week ago

Evesham WR TJ, United Kingdom McInnes Communications Ltd Full time £32,000 - £37,000 per year

We Build Brands is the trading name of McInnes Communications Ltd, a boutique marketing consultancy that's worked with some of the biggest brands in the home improvement sector over the last 19 years. We're a business that works with clients for the long-term, some in excess of 10 years as we build lasting and trusting relationships, with projects from far afield including Canada and the USA.

We are looking to appoint a Social Media and Content Lead to help boost the engagement, reach and presence of key clients and the WBB business. You'll need to be creative with a flair for creating and delivering eye catching campaigns across all the major social media platforms including FaceBook, Insta, LinkedIn and X.

You'll be a confident and proven social media marketeer that's looking to work with bigger brands with the opportunity to shape their future engagement, as most of our clients have a turnover of £20-50 million, some with an international perspective.

IT underpins the business through the use of as our CRM platform, alongside Cision/Brandwatch for the management of the social and wider communications programmes. Canva and Capcut are currently used to generate graphical/video assets, though we're looking to develop our video production side through Final Cut Pro.

It's also a role which is home-based, yet there is a modern co-working space that will be harnessed for collaborative working and idea sharing. There will be some UK and possible overseas travel.

Key Responsibilities

  • Management of all clients and WBB social media platforms.

  • Development of new strategies and paid campaigns through LinkedIn.

  • Build newsletters and thought leadership articles within LinkedIn as the preferred B2B platform.

  • Creation of engaging content through photos, captions, reels, stories & video.

  • Software includes the likes of Canva, Capcut, alongside a business-wide CRM solution.

  • Implement regular creative sessions with clients and on-site shoots.

  • Video production skills preferable as we look to develop short video reels.

  • Implementing social campaigns promoting the WBB business to a wider audience.

  • Monitor social media channels for customer interactions and respond promptly with positive reply.

  • Planning, implementation and reporting of all social media campaigns.

Required Skills & Experience

  • 3+ years proven experience in social media management, campaign planning, and delivery.
  • Creative mindset with a can do attitude, attention to detail and ability to thrive in a dynamic, but remote team environment.
  • Ability to work independently and with a robust social strategy for all clients.
  • Staying up to date with platform changes, trends, and best practices
  • Strong commercial awareness, along with the understanding of reporting KPI's and performance metrics, using analytics.
  • Strong communication, project management and IT skills.
  • Experience in video editing and through the use of a DSLR camera preferred.
  • Experience in B2B marketing, preferably within construction, industrial or engineering sectors.

Benefits

· Salary £32-37,000 per annum depending upon experience

· Company pension scheme

· 25 days holiday

· Remote working

· Working from home allowance

· Office equipment allowance

· Shared co-working space

· Flexi-time

· Training programme

Job Types: Full-time, Permanent

Pay: £32,000.00-£37,000.00 per year

Benefits:

  • Company pension
  • Flexitime
  • Free or subsidised travel
  • Work from home

Work Location: In person

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