Field and Events Marketing Manager

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.

Field and Events Marketing Manager
Why We Have This Role
We are seeking an exceptional Field and Events Marketing Manager to join our Global Field and Demand Generation Team. This is a pivotal, high-impact role responsible for planning, executing, and optimising regional marketing strategies that directly support sales objectives across our three Customer Units (North, Central, and South).

This role serves as the strategic link between Marketing, Sales Development, and Sales. Your primary goal is to drive high-quality pipeline, accelerate deal conversion, and deliver measurable, bottom-line results tied to revenue for the EMEA region.

How You'll Find Success
Success in this role is defined by a blend of strong execution, collaborative spirit, and demonstrable impact on the bottom line:

• Program Impact: Partner with Field Marketing to clearly align on objectives, then execute a prioritised engagement strategy before and after every program—maximizing pipeline outcomes.
• Take Initiative & Ownership: You understand the expected outcome, get the context, and work autonomously to get things done without needing explicit direction. You are a self-starter and an owner.
• Data Driven: Proficiently utilise Salesforce and analytics platforms to drive regular, data-informed discussions around program performance and pipeline health.
• Articulate Communicator: You influence effectively and create trust with sales stakeholders, maintaining outstanding communication and collaboration skills across global and dispersed teams.
• Operational Excellence: You excel in managing multifaceted events and programs simultaneously, demonstrating exceptional project management abilities while ensuring a seamless and positive customer experience.

How You'll Grow

• Strategic Development: Opportunities to refine your strategic thinking through high-impact campaigns in a fast-scaling enterprise organisation.
• Expanded Network: A chance to expand your network by collaborating cross-functionally across all major revenue functions (Sales, Product Marketing, Content, Partner, Operations).
• Mentorship: Access to mentorship and professional development programs tailored to enhancing your marketing knowledge and capabilities.
• Career Trajectory: Potential for significant career growth as you build and develop exciting activation programs and influence the wider EMEA Marketing team strategy.

Things You'll Do
The responsibilities of this role require a strategic mindset combined with hands-on, detail-oriented execution:

• Strategic Planning: Develop and execute a comprehensive, forward-looking GTM plan in partnership with Field Marketing Managers, CU leadership and cross-team stakeholders, including a program mix designed to meet and exceed regional targets.
• Event Program Leadership: Help ideate, build, scale, and support the execution of our entire events portfolio—from large annual programs like X4 and Experience Roadshows to smaller, high-touch Account-Specific 1:1 ABM events and workshops.
• Pipeline Generation: Lead high-impact ABM initiatives, including field events, webinars, and sponsorship activations, to generate qualified leads and drive the conversion or acceleration of targeted accounts.
• Cross-Functional Collaboration: Work closely with senior stakeholders, including regional sales leaders and managers, as well as European and Global Marketing Teams (Scale, Digital, PMM, Content, Ops, Partner) to drive business impact and net-new pipeline.
• Budget & ROI Management: Manage the allocated marketing spend with exceptional fiscal responsibility, ensuring effective reconciliation and maximizing ROI across all field marketing initiatives.
• Performance Measurement: Track and measure the effectiveness of all programs using metrics focused on pipeline generation and revenue impact.

What We're Looking For On Your Resume

• Minimum Qualifications:

• 5+ years of hands-on experience in a B2B marketing, agency, or field marketing role.

• Proven track record of commercial results or direct ownership of a marketing pipeline / ACV number.
• 3+ years experience managing complex field events, including strategic workshops, webinars, and large-scale sponsorship activations.
• Demonstrable experience running programs beyond physical events (e.g., content syndication, digital demand gen).
• Experience working with direct sales teams, sales development teams, and other cross-functional partners.
• Must be metrics-driven and have experience analysing program effectiveness using tools like and marketing automation platforms.
• Experience holding event budget authority and managing budgets across an event series.
• Bachelor's degree in marketing, communications, or equivalent.

• Willingness to travel for events will be required.

• Preferred Qualifications:

• History of success working for a B2B SaaS software company.

• Proven experience working on account-based marketing (ABM) programs.
• Proficiency with modern marketing technologies (MarTech).
• A second European language (ideally French or German).

What You Should Know About This Team

• Our global marketing team is deeply invested in understanding our customers' needs, behaviors, and pain points. Every event, campaign and strategy is designed with the end-user in mind to create meaningful and impactful connections.
• The technologies and methods of field marketing you will be working on are considered by many to be the future of marketing, so this is an innovative and exciting role to be in.
• By showing top strategic clients that Qualtrics has a best-in-class solution for their needs, you will help us to create sales opportunities with these companies and grow our marketing pipeline across the EMEA region.

Our Team's Favorite Perks And Benefits

• Qualtrics Experience Program - a bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• Our offices are in the center of our work life and we take pride in creating an open and collaborative work space
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

The Qualtrics Hybrid Work Model
: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
Not finding a role that's the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.