Dealer Manager

4 days ago


Warrington, Warrington, United Kingdom PALMPAY LIMITED Full time £40,000 - £60,000 per year
Job Title: Dealer Manager
Department: Sales
Reports To: Regional Sales Manager / Zonal Sales Manager
Location: Warri
 
Job Purpose:
To manage and grow the dealer network within an assigned territory.
To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.
 
Key Responsibilities:
  • Identify, recruit, and onboard new dealers.
  • Monitor dealer performance against sales targets and KPIs.
  • Develop and implement dealer sales strategies to drive product penetration.
  • Train and support dealers on product knowledge, pricing, and promotional activities.
  • Conduct regular market visits to assess dealer operations, branding, and compliance.
  • Resolve dealer-related issues promptly to maintain strong business relationships.
  • Analyze sales data to identify growth opportunities and areas of concern.
  • Prepare and submit periodic reports on dealer performance, market trends, and competitor activities.
  • Enforce adherence to company policies, pricing structures, and ethical standards.
 
Key Performance Indicators (KPIs):
  • Dealer recruitment and retention rate
  • Sales target achievement by dealers
Qualifications and Experience:
  • Strong negotiation and relationship management skills
  • Good knowledge of distribution networks and dealer operations
  • Proficiency in MS Office tools  
 
Skills:
  • Sales planning and forecasting
  • Communication and interpersonal skills
  • Problem-solving ability
  • Market analysis and reporting
  • Team coordination
 
Work Environment:
  • Field and office-based activities
  
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