Regional Sales Manager

2 weeks ago

Leicester, Leicester, United Kingdom TAJ Foods Ltd Full time £20,000 - £40,000 per year

Sales Manager – Ethnic & World Foods (Part-Time / Contract)

Location: Leicester / East Midlands (Field & Office-Based)

Commitment: 1–2 Days per Week

Contract: Part-Time / Self-Employed Contract

Company: Taj Foods Ltd


About Taj Foods Ltd

Taj Foods Ltd is one of the UK's leading importers, distributors, and innovators in authentic World Foods. For over 20 years, we've supplied a wide range of high-quality grocery and frozen products across Asian, African, Middle Eastern, and Caribbean categories.

Based in Leicester, we proudly partner with independent retailers, wholesalers, convenience groups, ethnic supermarkets, and mainstream retailers across the country.

Our mission is simple: to bring the flavours of the world to every table — through quality, authenticity, and strong retail partnerships.


Role Overview

We are looking for a motivated and commercially minded Part-Time Sales Manager to help manage and grow our presence within the Ethnic & World Foods retail market.

This flexible 1–2 days per week contract role is ideal for someone with strong relationships in the sector who enjoys a hands-on approach across existing account management and new business development.

You will play a key role in strengthening our reach across Leicester, the Midlands, and surrounding regions — working directly with the Sales Director.


Key Responsibilities

Account Management

Manage and develop existing retail and wholesale accounts within the ethnic foods sector.

Build strong relationships with store owners, buyers, and purchasing managers.

Maintain consistent contact, support retailer needs, and ensure excellent service levels.

Review product performance and identify opportunities for range expansion.

New Business Development

Open new opportunities with independent retailers, cash & carry outlets, wholesalers, convenience groups, and regional supermarket chains.

Introduce new product lines, negotiate listings, and support promotional activity.

Conduct store visits to present ranges and discuss commercial opportunities.

Sales Execution & Reporting

Monitor in-store availability, merchandising, and pricing.

Support promotional planning and product launches.

Provide regular updates to the Sales Director, including activity reports and market insights.


About You

We're looking for someone who is:

Experienced in Ethnic / World Foods, specialist groceries, or FMCG sales

Knowledgeable about Leicester & Midlands independent retail and wholesale networks

Confident managing relationships with existing accounts

Skilled at identifying and converting new retail opportunities

Comfortable working independently on a part-time schedule

Able to visit stores, wholesalers, and customer sites as needed

Professional, reliable, and commercially focused

A background in Ethnic / World Foods is highly desirable.

Experience with Frozen Foods or specialist grocery categories is also a plus.

What We Offer

Flexible part-time contract role (1–2 days per week)

Work directly with an experienced Sales Director

Opportunity to grow with a long-established and reputable World Foods business

Autonomy to manage your own schedule and customer visits

Competitive contract rate + performance incentives

How to Apply

If you are passionate about the World Foods market and have the experience to manage accounts while opening new doors, we'd love to hear from you.

Please message me directly on LinkedIn or send your details to discuss the role further.

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