Digital Marketing Executive

UCAS is at the heart of connecting people to higher education.

UCAS is the world's leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We're a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Business Unit Description
Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit and incorporates the following functions:

• UCAS Media education and industry Sales
• Education and Industry Marketing
• Digital Marketing Operations
• Events
• Partnerships
• Apprenticeships
• Public Affairs, Press and Communications
• Insights

The business unit is set up to deliver against the objectives of UCAS charity and operate UCAS Media (UCAS's commercial subsidiary) to help fund UCAS's charitable operations. For the charity, our objective is to provide everyone with the information, advice and guidance they need to make informed decisions on their next steps. We deliver on this via our media ecosystem which consists of information, advice and guidance on , our social media feeds across various channels, email, live events and webinars,

For UCAS Media, our business objective is to generate revenue through paid collaborations with higher education providers who wish to improve their position in the market, and commercial brands who want to reach students. All brands wishing to use our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and in turn fund the charitable objectives, such as our recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee.

About The Role Contractual Hours
21.00

About The Role
To play an active role in the delivery and optimization of UCAS Media's Paid Media campaigns. This role will focus mainly on paid social activity.

Day to day, the post holder will support the setup, management, and reporting of campaigns across platforms including Facebook & Instagram, Google Ads, Snapchat, and TikTok for offsite activity. The role involves working closely with UCAS Sales Account Managers and clients to scope requirements, implement campaigns, and continually optimise performance to achieve the best possible results.

• Plan, build, and deliver Paid Media campaigns across digital platforms, with a primary focus on Paid Social. Gain experience across additional Paid Media channels to support a varied portfolio of campaigns.
• Interpret and action campaign briefs or bookings accurately, ensuring requirements are translated into effective campaign setups and ongoing optimisation to achieve agreed KPIs and drive the best possible results.
• Manage multiple campaigns simultaneously, using strong organisational and time management skills to balance priorities and ensure deadlines are consistently met.
• Monitor and optimise live campaigns proactively, analysing performance data, adjusting targeting or creative, and troubleshooting issues to maximise success.
• Provide informed advice and support to colleagues, sales teams, and clients on media planning, campaign strategies, and technical platform queries.
• Contribute to reporting and insights, highlighting campaign

Skills, Qualifications, And Experience

• Working knowledge of digital marketing platforms and building campaigns.
• Previous experience of working in a digital marketing role.
• Technical / logical thinker.
• Proficient in communicating via telephone, email and face-to-face.
• Strong admin and sales support skills with a good level of organisational skills and methodological approach.
• Previous experience of using Salesforce is desirable but not essential.
• Effective planning, co-ordination and time management skills.
• Attention to detail and process driven.
• Working knowledge of excel or similar interpret and manipulate data for reporting.
• Able to meet deadlines and perform under pressure.
• Highly motivated to learn and grow.

Package
£25,000 (Pro rata) - 21 hours per week

• Purpose-driven work in a charity-led organisation connecting people to education and opportunity
• Internal training, mentoring, and access to industry-recognised certifications through our development academies
• Hybrid working model built on trust and flexibility, with a 35-hour week and flexible contracts
• 30 days annual leave, 3 concessionary days over Christmas, bank holidays, and the option to purchase additional leave
• Everyday wellbeing support through Perkbox, offering discounts and wellness tools
• Onsite facilities including a subsidised gym, café, and free parking at our Cheltenham office
• Inclusive culture supported by employee networks, wellbeing champions, and Mental Health First Aiders
• Recognition and reward through our quarterly employee scheme and an ex-gratia bonus for going above and beyond

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via and one of us will be in touch.