Sales Lead

Location:

UK-based (preferably Midlands)

Salary:

£30,000 base + £30,000 OTE (uncapped commission)

Type:

Full-time, Permanent

Reports to:

CEO

About Vicinity

Vicinity builds digital tools that help places thrive. Our branded place-promotion apps bring together trails, deals, loyalty, events, and local stories - helping towns and cities showcase their best to residents and visitors.

We work with Business Improvement Districts (BIDs), local councils, and destination managers across the UK to create connected, data-driven digital experiences for their communities.

The Role

We're looking for an experienced, motivated salesperson to drive new business for Vicinity's branded apps. You'll lead the full sales process - from outreach and discovery through to closing - helping expand our footprint within the UK BID sector and into new markets such as DMOs, property owners, and tourism destinations.

This is a hands-on role suited to someone who has mastered their craft in sales and is now ready for the challenge of owning a sales function in a growing SaaS business.

What You'll Do

• Identify, research, and engage potential customers through outbound outreach (email, LinkedIn, events, calls)
• Run consultative discovery sessions, uncovering customer needs and aligning solutions
• Deliver high-quality demos and proposals that communicate Vicinity's value
• Manage the full sales cycle from prospecting to negotiation and close
• Maintain a disciplined focus on activity metrics: demos, proposals, and pipeline growth
• Collaborate with the CEO to refine sales messaging, materials, and process
• Represent Vicinity at relevant industry events and networking opportunities

What You'll Bring

• 5+ years of B2B sales experience, ideally with exposure to SaaS or public sector customers
• Experience running the full sales cycle independently
• Strong outbound prospecting skills and comfort building your own pipeline
• A consultative, inquisitive sales approach - you sell by asking great questions
• Excellent communication and presentation skills
• Organised, persistent, and data-driven - you manage your pipeline rigorously
• Ambition to grow into a leadership position as the business scales

Why Join Vicinity

• Opportunity to shape the sales function of a fast-growing SaaS company
• Direct collaboration with the CEO and leadership team
• Expanding product suite with future cross-sell opportunities
• Meaningful mission: helping local places and communities thrive
• Hybrid, flexible working environment

Qualifications

• Strong Communication and Customer Service skills to build relationships and ensure client satisfaction.
• Proven experience in Sales and Sales Management to identify new opportunities and drive revenue growth.
• Ability to provide effective Training sessions to onboard new clients with the product.
• Excellent organisational and time-management skills to balance in-office and remote work efficiently.
• Familiarity with place management or software solutions is a plus.
• Proficient in CRM tools and other sales software.
• Self-motivated with a proactive approach to delivering results.

Why Join Vicinity?

• Play a meaningful role in helping places across the UK thrive
• Join a supportive, ambitious, fun, and mission-driven team
• Flexible working. Remote role with occasional team meet ups.
• Work at the heart of place management, technology, and community impact

Holiday: 25 days annual leave + bank holidays.

Healthcare: Vitality healthcare scheme

How to Apply

We keep things simple, friendly, and human. Our application process is designed to understand your communication style, your approach to sales, and how you'd fit into the Vicinity team.

Please submit your CV or LinkedIn profile AND

A short written or video response (200–300 words or up to 2 minutes) to answering:

"Why do you want to work at Vicinity, and what makes you a great fit for a sales role?"