Content Marketing Executive

Job Summary

AliDeck, a UK-leading manufacturer of aluminium products for the construction sector, is looking for a content marketing professional to join their growing team. Reporting to the Marketing Manager, this B2B position will lead on our content strategy combining their knowledge of social media, passion for written content and an eye for design.

The role will include running our social media channels, curating long and short form content for digital use, and designing collateral for core campaigns.

The successful candidate will be a creative content specialist who understands the impact of a well-planned content strategy on wider business objectives and will have the opportunity to make a tangible impact on an essential market at the heart of British industry.

Duties

• Develop and execute content plans to support key business goals including improved brand visibility and increased lead generation
• Manage the group's B2B social media accounts on LinkedIn, including drafting and scheduling posts as well as designing any associated visuals assets
• Monitor key metrics such as reach and engagement to inform changes to existing plans
• Create longer form content including blog/news articles, newsletters, case studies, and other resource-based content to assert our position as market-leaders
• Design sales collateral including product data sheets, presentations, leaflets/flyers and print adverts
• Curate email marketing templates/designs for planned campaigns
• Produce scripts and story boards to coordinate video and audio content with external partners, with an opportunity to be involved in hands-on video creation
• Report against KPIs while offering insight and suggestions to improve other relevant metrics
• Communicate with internal teams to ensure a collaborative approach to our work to ensure total alignment of the overarching strategy
• Work alongside key external partners when it comes to design and video creation for maximum output in terms of quantity and quality

Skills and Experience

• A minimum of 2 years of experience in a similar content marketing role
• Experienced in using social media management tools for the creation and scheduling of posts as well as for reporting purposes (we currently use Zoho Social)
• Good understanding of LinkedIn, including a working-knowledge of post boosting
• Excellent written communication skills and an attention to detail
• Proficient in Photoshop, InDesign, Canva, or similar tools for the creation of visual assets and design collateral
• Ability to utilise AI to support tasks without dependence on its contribution
• Previous use of Mailchimp or similar email marketing platforms would be an advantage
• Prior use of video creation tools would be a plus
• Solid communication and organisational skills, with the ability to handle multiple priorities and meet deadlines in a fast-paced environment
• Curiosity for emerging content trends and a creative, ideas-based approach

Company Overview

AliDeck is a part of Canoports UK Ltd and is an accredited Made in Britain manufacturer of non-combustible aluminium balcony component systems including decking, drainage, soffits, balustrades, and fencing.

Having risen to become the UK's leading B2B supplier of balcony component systems, AliDeck continually improves our products to make sure we offer the best non-combustible solutions available in the UK, with our customer-focused ethos what drives us to be the absolute best and ensures we provide project success built-in.

Job Types: Full-time, Permanent

Pay: £28,000.00-£30,000.00 per year

Benefits:

• Company pension
• Employee discount
• Free parking
• Life insurance
• On-site parking
• Store discount

Work Location: In person