Events Sales Manager

Handle Recruitment are looking for an ambitious Sales Manager to join our client, selling premium hospitality across six flagship Arts, Entertainment, and Tennis events and delivering unforgettable experiences for their clients.

West London | 4 Days a week in office

Salary - £35,000 to £40,000 Plus Commission

About the Role
Our client's Hospitality Department delivers outstanding experiences and generates revenue across some of London's most iconic events, including:

• Summer:
  Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, Blenheim Palace Festival
• Winter:
  Hyde Park Winter Wonderland, Glide at Battersea Power Station
• Year-round:
  Lift 109 at Battersea Power Station

This is a 360° sales role encompassing lead generation, proactive sales, client account management, and hands-on delivery at events. From Michelin-star dining packages to bespoke Christmas party experiences, no two days are the same.

The Ideal Candidate

• Genuine passion for live events and hospitality sales
• 3-4+ years proven sales experience, ideally in events, hospitality, or related industries
• Thrives in a fast-paced, client-focused environment
• Experience in managing teams and leadership
• Confident managing the full sales cycle and building lasting client relationships

This is an exciting opportunity to join a dynamic, high-performing team working on some of the UK's most loved events.

Key Responsibilities

• Maximise revenue to achieve/exceed event targets
• Meet deadlines and work effectively under pressure
• Maintain high activity levels (40+ dials/day, 5+ effective calls)
• Manage and lead a sales team to ensure targets are met
• Arrange and attend meetings with new and existing clients
• Proactively source leads from multiple channels
• Maintain and develop the sales database and client communications
• Collaborate with sales team and other internal departments (marketing, operations, accounts, PR)
• Contribute ideas to enhance events and identify new opportunities
• Translate marketing strategies into exhibitor sales benefits
• Maintain and update floor plans, sales sheets, and mailers
• Execute consistent sales communication schedules and follow-up processes
• Deliver excellent client service and on-site hospitality
• Ensure re-booking processes are followed to maintain event integrity
• Take ownership of tasks, manage agendas, and deliver independently

Key Results Areas

• Achieve and exceed personal and team sales targets
• Ensure lead and show targets are met/exceeded
• Maintain timely, high-quality client communications
• Deliver dependable, professional client service
• Contribute creatively to event content and client relationship development
• Maintain accurate weekly and monthly sales forecasting

Strengths & Skills

• Proven sales/event sales experience
• Strong IT competency, especially Microsoft Office
• Excellent telesales experience and results
• Experience in sales planning and managing teams
• Highly organised with strong attention to detail
• Excellent written and verbal communication
• Commercially aware yet client-focused
• Able to work under pressure and deliver results through others
• Initiative-driven, solution-oriented, and creative

Working arrangements

• Location: Chiswick Park, London
• Permanent contract, 9-5 pm
• Occasional weekend work at events (e.g., Taste of London, Hampton Court Palace Festival)
• Occasional travel for client meetings

Apply today to further your application to the next stage

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.