Marketing Manager

2 weeks ago

London, Greater London, United Kingdom British and Irish Association of Zoos and Aquariums (BIAZA) Full time £33,267 per year

Welsh Mountain Zoo - National Zoological Society of Wales

Wales
Closing date for applications is: 9th Nov 2025
Contact: Chris Dinwoodie ) Sector: PR/Marketing Type: Paid Contract type: Full-time Salary: £33,267

At the Welsh Mountain Zoo, everything we do is guided by
Our Mission – to bring conservation to life.
Our
Marketing Manager
plays a vital role in making this happen: inspiring more guests to visit, helping people connect with wildlife, and generating the revenue that supports our conservation, education, and animal care programmes.

This is a new and exciting role, leading the development of a marketing and fundraising team. Initially, you will be both strategist and hands-on deliverer: creating and running campaigns, managing digital channels, and shaping our fundraising approach. Over time, you will build and lead a small team (including a part-time fundraiser) to grow revenue and share our conservation story more widely.

Key Responsibilities

  • Deliver creative marketing campaigns across digital and print to drive visits, income, and awareness.
  • Manage digital platforms (website, SEO, social media, email, paid ads) and produce engaging content.
  • Lead fundraising activity, including grant applications, corporate partnerships, giving campaigns, and Gift Aid.
  • Build strong partnerships in tourism, PR, and the local community to expand reach.
  • Track performance, manage budgets, and report to the leadership team and Board.

What You'll Bring

  • Proven experience in marketing and/or fundraising with a track record of revenue growth.
  • A marketing or business-related degree.
  • A professional marketing qualification, e.g. CIM (desirable).
  • Full UK driving licence.
  • Strong digital skills (CMS, SEO, social media, email, advertising platforms).
  • Data literate and familiar with (CTR, CPC, CPA, ROAS) marketing metrics.
  • Knowledge of corporate, grant, giving, and legacy fundraising essentials.
  • Excellent copywriting, campaign planning, and project management skills.
  • Experience managing budgets, suppliers, and ideally a small team.
  • A passion for wildlife, conservation, and inspiring public support.

Benefits Include
Free zoo admission (for you and your family), free parking, uniform, staff discounts, training and development, employee wellbeing programme, company sick pay*, and pension scheme* (*after qualifying service).

Apply For This Job
To apply for this role please send your CV and cover letter (maximum 2 page) to

Your cover letter should outline your motivation for joining our team to help us deliver our mission, and also provide some details about how you meet the qualification, skills, knowledge, and experience for the role.

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