Head of Strategic Marketing

Head of Strategic Marketing - IT MSP/VAR

Salary
: £65,000 - £80,000 pa, DOE

Location
: London (with occasional travel to Nottingham)

Working Pattern:
Hybrid (2-3 days from home)

Benefits
: Comprehensive & competitive benefits package

Industry/Sector
: Technology / Professional Services

Channel Experience is Essential: IT MSP, VAR, Vendor, Distributor, etc.

The Opportunity:

This is a
highly strategic, commercial, and data-driven marketing role
sat within the Strategy team, focused on shaping the business's market positioning, vendor propositions, and new customer engagement strategies. This position does
not involve campaign execution or creative marketing
directly; instead, it will provide the
insights, strategy, and direction
that the internal marketing team will execute.

Roles & Responsibilities:

Market Intelligence & Insight:

• Continuously conduct
  market, competitor, and audience analysis
  .
• Research and maintain documentation on
  core buyer personas
  across key verticals.
• Develop
  measurement frameworks, KPIs, and reporting
  to quantify the impact of strategies.
• Analyse emerging technologies, topics, and market trends to ensure the business remains
  at the forefront of innovation
  .
• Evaluate the company's
  brand positioning and identity
  , defining positioning and growth opportunities in the market.

Commercial Growth & Strategic Planning:

• Translate insights into a
  detailed commercial marketing strategy
  in collaboration with the Senior Leadership Team.
• Lead on the
  execution of the strategy with Sales & Marketing
  , ensuring it is actionable and measurable across business units.
• Work in partnership with the internal Marketing team to enable
  effective execution of marketing activities.
• Drive strategies aimed at
  increasing market share and revenue growth
  ,
• Ensure marketing strategy is
  data-led, commercially focused, and intelligence-driven
  , supporting sustainable business growth.

Sales Strategy Influence:

• Collaborate with
  Sales teams
  to gather feedback, identify new service/product opportunities, challenge assumptions, and influence strategy.
• Conceptualise and deliver
  sales enablement programs
  and content, ensuring alignment with commercial goals, to help the Sales Teams articulate the core value proposition.

Market & Vendor Strategy:

• Identify
  potential new partners, suppliers, vendors, and customer segments
  to target for strategic growth.
• Conduct
  customer focus groups and research
  to evaluate appetite and feasibility for new vendors, services, or offerings.
• Analyse vendor/partner strategies, goals, and messaging to
  align them with the business strategy
  .
• Shape the
  vendor narrative
  to drive market share while adhering to their guidelines.

Skills & Experience:

• Previous experience as a
  Senior
  Strategic Marketing Manager/Head of Strategic Marketing role, focussed on data/commercial analysis/business intelligence
  .
• Previous experience leading, coaching, and managing a team.
• Experience within the channel - technology sector (
  Reseller
  ,
  VAR
  ,
  IT Managed Services
  Provider
  , etc.)
• Strong
  data analysis & market intelligence skills
  , capable of translating insights into actionable strategies.
• Strong
  strategic thinking & influencing skills
  , with the ability to shape business priorities and decision-making.
• Excellent communication and interpersonal skills, with experience
  working closely with
  Sales
  teams.
• Comfortable with balancing longer-term initiatives alongside evolving immediate business requirements, prioritising tasks based on commercial outcomes/ROI.
• Due to the nature of our roles, candidates must be a
  UK resident with unrestricted UK working rights.
  Please note that we
  cannot offer visa sponsorship or future sponsorship
  for overseas candidates.

Thank you for your interest. We carefully review every CV and will contact shortlisted applicants by phone or email. If you don't hear from us within 5 working days, unfortunately your application hasn't been successful on this occasion.