Website Content Officer

Are you passionate about creating meaningful digital content that informs, inspires, and empowers? Do you want to use your skills to make a real difference in the lives of children, young people, and families? Join Barnardo's as our Website Content Officer and help shape the voice of one of the UK's leading children's charities.

About the Role

As a Website Content Officer, you will play a vital role in creating, editing, and publishing impactful content across Barnardo's digital platforms – including our website and blog. From expert-led advice to lived experience stories, your work will ensure that our audiences get the support and information they need.

You'll collaborate with teams across the organisation, apply SEO and UX best practices, and use data-driven insights to improve our online presence.

In this role you will:

• Write and publish clear, inclusive, and engaging content for our website and blog.
• Collaborate with subject matter experts to develop accurate and evidence-based materials.
• Optimise content for SEO and user experience, using tools such as GA4, Hotjar, and Ahrefs.
• Maintain and update existing content, ensuring accuracy and relevancy.
• Support content planning within integrated campaigns.
• Ensure content meets accessibility standards and data protection principles.

About You

You'll be a creative and detail-oriented communicator who thrives in a collaborative environment. You're passionate about digital storytelling and know how to tailor your writing to meet audience needs.

We're looking for someone who has:

• Proven experience writing digital content for large, mission-driven or commercial organisations.
• Strong editorial and copywriting skills for web.
• Familiarity with content management systems (ideally Drupal).
• Understanding of SEO and user-focused content strategy.
• Comfortable analysing content performance using digital tools.
• Collaborative team player with excellent communication skills.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.

For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.

Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.

Benefits

Workplace Offer: What it means for you

Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.

• Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
• Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
• The ability to buy up to another 5 days annual leave via our HolidayPlus scheme
• A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
• Service related sick pay from day 1
• Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
• Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
• Cycle2work scheme
• Interest free season ticket loans
• Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
• 20% discount at Barnardo's stores
• Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
• Free access to round the clock employee assistance program for advice and support

• Access to Barnardo's Learning and Development offer

• T&C's apply based on contract

About Barnardo's

We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.

Our basis and values

• Reference number:

22065
- Job Title:

Website Content Officer
- Location:

Workplace offer: Hybrid working, Barnardo's hub/office or home address
- Contract type:

Permanent
- Hours:

36.25
- Salary:

£26,751 plus Office at Home Allowance - £312 per annum
- Closing Date:

10 December 2025
- Interview Date:

TBC

Discounts at 100's of retailers

Employee suggestion scheme

Company pension

Employee Assistance Programme