CRO Lead

Our client, a respected global organisation known for its innovative approach and supportive work culture, is seeking a talented and driven CRO Lead to join their dynamic digital team. This is a role where significant change presents immense opportunity. You will be given the autonomy to conceptualise and execute cutting-edge, data-driven solutions, offering you the space to significantly advance your career across multiple exciting digital directions.

Are you passionate about engineering flawless digital experiences that deliver tangible business results? You will own the experimentation and optimisation strategy across the client's B2C websites and high-volume e-commerce platforms. Your mission will be to dramatically improve customer journeys, maximise conversion rates, and translate robust data into insights that directly shape the future digital roadmap. You will collaborate extensively with a diverse range of internal stakeholders, from technical developers to creative content specialists, and partner with an external CRO agency to deliver highly personalised, impactful customer experiences.

Your Day-to-Day Responsibilities

• Spearhead the design and execution of a comprehensive CRO strategy focused on enhancing key e-commerce KPIs across all digital channels and campaigns.
• Lead the entire testing lifecycle: from designing and implementing A/B and multivariate tests to developing and deploying advanced personalisation strategies.
• Perform deep-dive analysis on performance data, translating complex insights into clear, prioritised, and actionable digital improvements.
• Conduct systematic user research and usability testing to accurately identify customer needs, pain points, and friction points in the journey.
• Strategically optimise web properties to boost conversion, customer retention, and overall engagement.
• Serve as the key liaison, collaborating with cross-functional teams (e.g., UX, Marketing, Tech) to ensure full alignment between user experience and conversion goals.
• Manage the CRO budget effectively, ensuring a strong return on investment (ROI) for all optimisation initiatives.
• Actively monitor and integrate the latest industry trends in UX and CRO, introducing fresh, cutting-edge ideas to the team.
• Provide essential support to the e-commerce team for campaign promotions and essential website content updates.
• Prepare and deliver compelling presentations of findings and strategic recommendations to senior leadership, informing critical business decisions.

About You

• Essential: Demonstrable, hands-on experience leading and scaling successful CRO and personalisation programs specifically within a fast-paced e-commerce environment.
• Practical experience working with Adobe Target is strongly preferred (2+ years highly desirable).
• Exceptional analytical capabilities coupled with professional proficiency in tools such as ContentSquare and Google Analytics (or equivalent platforms).
• A fundamental technical understanding of HTML, CSS, and JavaScript.
• A highly collaborative team-player mindset and proven excellence in time management and project prioritisation.
• A genuine passion for digital innovation and a commitment to solving complex business challenges using technology and data.
• Crucial Requirement: You must possess the existing right to work in the UK to be considered for this role.

What Our Client Offers

This client is a highly respected Global organisation that takes pride in supporting the professional development of its colleagues worldwide, offering a sense of stability in an evolving market. They are committed to giving outstanding performers the opportunity to challenge themselves and grow their careers both locally and internationally within the business. Working with them offers a stimulating, fast-paced, and rewarding career environment, and they compensate their employees accordingly.