Manager, CRO

6 days ago

London, Greater London, United Kingdom ClassPass Full time £60,000 - £120,000 per year
The Role You'll Play

You'll lead a team of CRO focused on unlocking growth through experimentation. This role is less about coding, and more about leveraging analytics, insight, and testing strategy to spark discovery and deliver measurable impact across our web properties.
  • Own the CRO roadmap, guiding prioritization and execution of high-impact A/B tests across B2C and B2B experiences
  • Lead with data: transform performance metrics and behavioral insights into clear hypotheses and winning strategies
  • Collaborate with marketing, product, engineering, and regional teams to align testing with business goals
  • Bring structure and clarity to complex findings, making results actionable for technical and non-technical stakeholders alike
  • Champion rigorous QA processes to ensure smooth, scalable experimentation across browsers and devices
  • Guide the implementation of winning variants into CMS platforms like WordPress or Contentful
  • Continuously monitor and communicate the impact of tests, celebrating wins and learning from losses
  • Inspire and develop a team of CRO Developers, creating a space where innovation, growth, and experimentation thrive
Experience You Bring
  • 5+ years working in CRO, digital analytics, or web performance roles
  • 2+ years leading teams, ideally within a testing or analytics function
  • Hands-on experience with Optimizely (or similar platforms) and a data-forward mindset
  • Proficiency in Google Analytics, Google Tag Manager, and SQL to turn insights into action
  • Comfortable navigating CMS platforms to integrate winning experiences
  • Skilled at distilling data into clear, compelling narratives that drive decisions
  • Strong project management instincts with the ability to rally cross-functional teams
  • A passion for continuous improvement, curiosity, and evidence-based thinking

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